https://pitotindex.com/news/ Automated factual briefs from significant movements in published Pitot Index results. en Sun, 27 Sep 2026 06:00:00 GMT https://pitotindex.com/news/singapore-airlines-score-gain-pitot-airlines-w40-2026 https://pitotindex.com/news/singapore-airlines-score-gain-pitot-airlines-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Airlines Singapore Airlines's published AI brand score rose 2.5 points to 81.8 in the Pitot Airlines Index for W40 2026, the largest increase in the sector this cycle. The brand ranks #1, unchanged on the week. Source: Pitot Index® — Airlines, W40 2026. https://pitotindex.com/news/macallan-halts-decline-pitot-spirits-w40-2026 https://pitotindex.com/news/macallan-halts-decline-pitot-spirits-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Spirits Macallan has risen to #3 in the Pitot Spirits Index for W40 2026, from #5, ending a decline of 4 places over the preceding 3 cycles. Its published AI brand score is 77.5. Source: Pitot Index® — Spirits, W40 2026. https://pitotindex.com/news/l-oreal-halts-decline-pitot-beauty-w40-2026 https://pitotindex.com/news/l-oreal-halts-decline-pitot-beauty-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Beauty L'Oréal has risen to #3 in the Pitot Beauty Index for W40 2026, from #5, ending a decline of 4 places over the preceding 3 cycles. Its published AI brand score is 74.4. Source: Pitot Index® — Beauty, W40 2026. https://pitotindex.com/news/patek-philippe-no1-streak-10-pitot-watches-w40-2026 https://pitotindex.com/news/patek-philippe-no1-streak-10-pitot-watches-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Watches Patek Philippe remains #1 in the Pitot Watches Index for W40 2026, its 10th consecutive week in the lead. Its published AI brand score is 84.3, 1.1 points ahead of second-placed Rolex. Source: Pitot Index® — Watches, W40 2026. https://pitotindex.com/news/hermes-no1-streak-10-pitot-lux-fashion-w40-2026 https://pitotindex.com/news/hermes-no1-streak-10-pitot-lux-fashion-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Luxury Fashion Hermès remains #1 in the Pitot Luxury Fashion Index for W40 2026, its 10th consecutive week in the lead. Its published AI brand score is 85.8, 1.9 points ahead of second-placed Chanel. Source: Pitot Index® — Luxury Fashion, W40 2026. https://pitotindex.com/news/toyota-no1-streak-10-pitot-main-auto-w40-2026 https://pitotindex.com/news/toyota-no1-streak-10-pitot-main-auto-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Mainstream Automotive Toyota remains #1 in the Pitot Mainstream Automotive Index for W40 2026, its 10th consecutive week in the lead. Its published AI brand score is 81.7, 2.9 points ahead of second-placed Honda. Source: Pitot Index® — Mainstream Automotive, W40 2026. https://pitotindex.com/news/porsche-no1-streak-10-pitot-perf-auto-w40-2026 https://pitotindex.com/news/porsche-no1-streak-10-pitot-perf-auto-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Performance Automotive Porsche remains #1 in the Pitot Performance Automotive Index for W40 2026, its 10th consecutive week in the lead. Its published AI brand score is 81.5, 1.6 points ahead of second-placed BMW M. Source: Pitot Index® — Performance Automotive, W40 2026. https://pitotindex.com/news/remy-martin-drops-from-top-3-pitot-spirits-w40-2026 https://pitotindex.com/news/remy-martin-drops-from-top-3-pitot-spirits-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Spirits Rémy Martin has fallen from #2 to #5 in the Pitot Spirits Index for W40 2026. Its published AI brand score eased from 78.4 to 76.4. Source: Pitot Index® — Spirits, W40 2026. https://pitotindex.com/news/ritz-carlton-drops-from-top-3-pitot-hospitality-w40-2026 https://pitotindex.com/news/ritz-carlton-drops-from-top-3-pitot-hospitality-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Hospitality Ritz-Carlton has fallen from #2 to #4 in the Pitot Hospitality Index for W40 2026. Its published AI brand score eased from 81.8 to 81.3. Source: Pitot Index® — Hospitality, W40 2026. https://pitotindex.com/news/sony-enters-top-3-pitot-consumer-tech-w40-2026 https://pitotindex.com/news/sony-enters-top-3-pitot-consumer-tech-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Consumer Technology Sony has moved from #4 to #2 in the Pitot Consumer Technology Index for W40 2026. Its published AI brand score increased from 74.6 to 74.7. The position is its highest since tracking began. Source: Pitot Index® — Consumer Technology, W40 2026. https://pitotindex.com/news/apple-takes-no1-pitot-consumer-tech-w40-2026 https://pitotindex.com/news/apple-takes-no1-pitot-consumer-tech-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Consumer Technology Apple has moved from #2 to #1 in the Pitot Consumer Technology Index for W40 2026, displacing NVIDIA. Its published AI brand score eased from 78.3 to 78.1. Source: Pitot Index® — Consumer Technology, W40 2026. https://pitotindex.com/news/the-ritz-enters-top-3-pitot-hospitality-w40-2026 https://pitotindex.com/news/the-ritz-enters-top-3-pitot-hospitality-w40-2026 Sun, 27 Sep 2026 06:00:00 GMT Hospitality The Ritz has moved from #4 to #3 in the Pitot Hospitality Index for W40 2026. Its published AI brand score increased from 80.9 to 81.4. Source: Pitot Index® — Hospitality, W40 2026. https://pitotindex.com/news/adidas-exits-top-10-pitot-main-fashion-w38-2026 https://pitotindex.com/news/adidas-exits-top-10-pitot-main-fashion-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Mainstream Fashion Adidas is outside the Pitot Mainstream Fashion Index Top 10 for W38 2026, after ranking #2 with a published AI brand score of 71.7 in W37 2026. Source: Pitot Index® — Mainstream Fashion, W38 2026. https://pitotindex.com/news/cartier-score-gain-pitot-watches-w38-2026 https://pitotindex.com/news/cartier-score-gain-pitot-watches-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Watches Cartier's published AI brand score rose 3.4 points to 78.6 in the Pitot Watches Index for W38 2026, the largest increase in the sector this cycle. The brand ranks #7, from #9 in W37 2026. Source: Pitot Index® — Watches, W38 2026. https://pitotindex.com/news/geely-enters-top-10-pitot-ev-auto-w38-2026 https://pitotindex.com/news/geely-enters-top-10-pitot-ev-auto-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT EV Automotive Geely has entered the Pitot EV Automotive Index Top 10 at #7 for W38 2026, with a published AI brand score of 65.8. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — EV Automotive, W38 2026. https://pitotindex.com/news/l-oreal-drops-from-top-3-pitot-beauty-w38-2026 https://pitotindex.com/news/l-oreal-drops-from-top-3-pitot-beauty-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Beauty L'Oréal has fallen from #2 to #5 in the Pitot Beauty Index for W38 2026. Its published AI brand score increased from 73.9 to 74.0. Source: Pitot Index® — Beauty, W38 2026. https://pitotindex.com/news/deutsche-bank-enters-top-10-pitot-finance-w38-2026 https://pitotindex.com/news/deutsche-bank-enters-top-10-pitot-finance-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Finance Deutsche Bank has entered the Pitot Finance Index Top 10 at #10 for W38 2026, with a published AI brand score of 64.1. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Finance, W38 2026. https://pitotindex.com/news/koenigsegg-score-gain-pitot-perf-auto-w38-2026 https://pitotindex.com/news/koenigsegg-score-gain-pitot-perf-auto-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Performance Automotive Koenigsegg's published AI brand score rose 4.2 points to 79.0 in the Pitot Performance Automotive Index for W38 2026, the largest increase in the sector this cycle. The brand ranks #4, from #5 in W37 2026. Source: Pitot Index® — Performance Automotive, W38 2026. https://pitotindex.com/news/bentley-score-gain-pitot-luxury-auto-w38-2026 https://pitotindex.com/news/bentley-score-gain-pitot-luxury-auto-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Luxury Automotive Bentley's published AI brand score rose 4.3 points to 78.0 in the Pitot Luxury Automotive Index for W38 2026, the largest increase in the sector this cycle. The brand ranks #6, from #7 in W37 2026. Source: Pitot Index® — Luxury Automotive, W38 2026. https://pitotindex.com/news/adidas-enters-top-3-pitot-sportswear-w38-2026 https://pitotindex.com/news/adidas-enters-top-3-pitot-sportswear-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Sportswear Adidas has moved from #4 to #2 in the Pitot Sportswear Index for W38 2026. Its published AI brand score increased from 70.8 to 73.0. Source: Pitot Index® — Sportswear, W38 2026. https://pitotindex.com/news/lancome-enters-top-3-pitot-beauty-w38-2026 https://pitotindex.com/news/lancome-enters-top-3-pitot-beauty-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Beauty Lancôme has moved from #5 to #3 in the Pitot Beauty Index for W38 2026. Its published AI brand score increased from 72.5 to 74.4. The position is its highest since tracking began. Source: Pitot Index® — Beauty, W38 2026. https://pitotindex.com/news/cos-enters-top-3-pitot-main-fashion-w38-2026 https://pitotindex.com/news/cos-enters-top-3-pitot-main-fashion-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Mainstream Fashion COS has moved from #5 to #3 in the Pitot Mainstream Fashion Index for W38 2026. Its published AI brand score increased from 66.3 to 68.3. Source: Pitot Index® — Mainstream Fashion, W38 2026. https://pitotindex.com/news/cartier-enters-top-10-pitot-lux-fashion-w38-2026 https://pitotindex.com/news/cartier-enters-top-10-pitot-lux-fashion-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Luxury Fashion Cartier has entered the Pitot Luxury Fashion Index Top 10 at #5 for W38 2026, with a published AI brand score of 78.7. Source: Pitot Index® — Luxury Fashion, W38 2026. https://pitotindex.com/news/lexus-enters-top-10-pitot-main-auto-w38-2026 https://pitotindex.com/news/lexus-enters-top-10-pitot-main-auto-w38-2026 Mon, 14 Sep 2026 06:00:00 GMT Mainstream Automotive Lexus has entered the Pitot Mainstream Automotive Index Top 10 at #3 for W38 2026, with a published AI brand score of 73.8. Source: Pitot Index® — Mainstream Automotive, W38 2026. https://pitotindex.com/news/jaeger-lecoultre-rise-stalls-pitot-watches-w37-2026 https://pitotindex.com/news/jaeger-lecoultre-rise-stalls-pitot-watches-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Watches Jaeger-LeCoultre has fallen to #3 in the Pitot Watches Index for W37 2026, from #2, ending a rise of 4 places over the preceding 3 cycles. Its published AI brand score is 81.5. Source: Pitot Index® — Watches, W37 2026. https://pitotindex.com/news/wells-fargo-score-drop-pitot-finance-w37-2026 https://pitotindex.com/news/wells-fargo-score-drop-pitot-finance-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Finance Wells Fargo's published AI brand score fell 4.0 points to 54.6 in the Pitot Finance Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #10, unchanged on the week. Source: Pitot Index® — Finance, W37 2026. https://pitotindex.com/news/versace-score-drop-pitot-lux-fashion-w37-2026 https://pitotindex.com/news/versace-score-drop-pitot-lux-fashion-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Luxury Fashion Versace's published AI brand score fell 4.0 points to 70.7 in the Pitot Luxury Fashion Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #10, from #8 in W36 2026. Source: Pitot Index® — Luxury Fashion, W37 2026. https://pitotindex.com/news/macallan-drops-from-top-3-pitot-spirits-w37-2026 https://pitotindex.com/news/macallan-drops-from-top-3-pitot-spirits-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Spirits Macallan has fallen from #3 to #5 in the Pitot Spirits Index for W37 2026. Its published AI brand score eased from 78.0 to 75.4. Source: Pitot Index® — Spirits, W37 2026. https://pitotindex.com/news/blackrock-drops-from-top-3-pitot-finance-w37-2026 https://pitotindex.com/news/blackrock-drops-from-top-3-pitot-finance-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Finance BlackRock has fallen from #3 to #4 in the Pitot Finance Index for W37 2026. Its published AI brand score eased from 72.7 to 72.6. Source: Pitot Index® — Finance, W37 2026. https://pitotindex.com/news/porsche-drops-from-top-3-pitot-luxury-auto-w37-2026 https://pitotindex.com/news/porsche-drops-from-top-3-pitot-luxury-auto-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Luxury Automotive Porsche has fallen from #2 to #4 in the Pitot Luxury Automotive Index for W37 2026. Its published AI brand score eased from 83.0 to 79.2. Source: Pitot Index® — Luxury Automotive, W37 2026. https://pitotindex.com/news/st-regis-score-drop-pitot-hospitality-w37-2026 https://pitotindex.com/news/st-regis-score-drop-pitot-hospitality-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Hospitality St. Regis's published AI brand score fell 5.4 points to 69.3 in the Pitot Hospitality Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #10, from #7 in W36 2026. Source: Pitot Index® — Hospitality, W37 2026. https://pitotindex.com/news/gap-score-drop-pitot-main-fashion-w37-2026 https://pitotindex.com/news/gap-score-drop-pitot-main-fashion-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Mainstream Fashion Gap's published AI brand score fell 5.6 points to 53.1 in the Pitot Mainstream Fashion Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #10, from #8 in W36 2026. Source: Pitot Index® — Mainstream Fashion, W37 2026. https://pitotindex.com/news/adidas-score-drop-pitot-sportswear-w37-2026 https://pitotindex.com/news/adidas-score-drop-pitot-sportswear-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Sportswear Adidas's published AI brand score fell 4.1 points to 70.8 in the Pitot Sportswear Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #4, from #1 in W36 2026. Source: Pitot Index® — Sportswear, W37 2026. https://pitotindex.com/news/estee-lauder-score-drop-pitot-beauty-w37-2026 https://pitotindex.com/news/estee-lauder-score-drop-pitot-beauty-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Beauty Estée Lauder's published AI brand score fell 4.2 points to 70.6 in the Pitot Beauty Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #7, from #4 in W36 2026. Source: Pitot Index® — Beauty, W37 2026. https://pitotindex.com/news/nike-takes-no1-pitot-sportswear-w37-2026 https://pitotindex.com/news/nike-takes-no1-pitot-sportswear-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Sportswear Nike has moved from #2 to #1 in the Pitot Sportswear Index for W37 2026, displacing Adidas. Its published AI brand score increased from 73.9 to 74.8. Source: Pitot Index® — Sportswear, W37 2026. https://pitotindex.com/news/uniqlo-takes-no1-pitot-main-fashion-w37-2026 https://pitotindex.com/news/uniqlo-takes-no1-pitot-main-fashion-w37-2026 Mon, 07 Sep 2026 06:00:00 GMT Mainstream Fashion Uniqlo has moved from #2 to #1 in the Pitot Mainstream Fashion Index for W37 2026, displacing Nike. Its published AI brand score eased from 73.1 to 72.5. Source: Pitot Index® — Mainstream Fashion, W37 2026. https://pitotindex.com/news/vacheron-constantin-drops-from-top-3-pitot-watches-w36-2026 https://pitotindex.com/news/vacheron-constantin-drops-from-top-3-pitot-watches-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Watches Vacheron Constantin has fallen from #3 to #6 in the Pitot Watches Index for W36 2026. Its published AI brand score eased from 81.4 to 80.8. Source: Pitot Index® — Watches, W36 2026. https://pitotindex.com/news/zara-drops-from-top-3-pitot-main-fashion-w36-2026 https://pitotindex.com/news/zara-drops-from-top-3-pitot-main-fashion-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Mainstream Fashion Zara has fallen from #2 to #4 in the Pitot Mainstream Fashion Index for W36 2026. Its published AI brand score increased from 71.6 to 71.8. Source: Pitot Index® — Mainstream Fashion, W36 2026. https://pitotindex.com/news/massimo-dutti-score-drop-pitot-main-fashion-w36-2026 https://pitotindex.com/news/massimo-dutti-score-drop-pitot-main-fashion-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Mainstream Fashion Massimo Dutti's published AI brand score fell 8.5 points to 57.0 in the Pitot Mainstream Fashion Index for W36 2026, the largest decrease in the sector this cycle. The brand ranks #9, from #4 in W35 2026. Source: Pitot Index® — Mainstream Fashion, W36 2026. https://pitotindex.com/news/hennessy-takes-no1-pitot-spirits-w36-2026 https://pitotindex.com/news/hennessy-takes-no1-pitot-spirits-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Spirits Hennessy has moved from #2 to #1 in the Pitot Spirits Index for W36 2026, displacing Macallan. Its published AI brand score increased from 78.9 to 80.4. Source: Pitot Index® — Spirits, W36 2026. https://pitotindex.com/news/nvidia-takes-no1-pitot-consumer-tech-w36-2026 https://pitotindex.com/news/nvidia-takes-no1-pitot-consumer-tech-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Consumer Technology NVIDIA has entered the Pitot Consumer Technology Index at #1 for W36 2026, displacing Apple. Source: Pitot Index® — Consumer Technology, W36 2026. https://pitotindex.com/news/four-seasons-takes-no1-pitot-hospitality-w36-2026 https://pitotindex.com/news/four-seasons-takes-no1-pitot-hospitality-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Hospitality Four Seasons has moved from #3 to #1 in the Pitot Hospitality Index for W36 2026, displacing Aman. Its published AI brand score increased from 82.4 to 83.3. Source: Pitot Index® — Hospitality, W36 2026. https://pitotindex.com/news/chanel-enters-top-3-pitot-beauty-w36-2026 https://pitotindex.com/news/chanel-enters-top-3-pitot-beauty-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Beauty Chanel has moved from #5 to #3 in the Pitot Beauty Index for W36 2026. Its published AI brand score increased from 69.1 to 74.8. Source: Pitot Index® — Beauty, W36 2026. https://pitotindex.com/news/shiseido-takes-no1-pitot-beauty-w36-2026 https://pitotindex.com/news/shiseido-takes-no1-pitot-beauty-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Beauty Shiseido has moved from #3 to #1 in the Pitot Beauty Index for W36 2026, displacing L'Oréal. Its published AI brand score increased from 70.9 to 75.6. Source: Pitot Index® — Beauty, W36 2026. https://pitotindex.com/news/jaeger-lecoultre-enters-top-3-pitot-watches-w36-2026 https://pitotindex.com/news/jaeger-lecoultre-enters-top-3-pitot-watches-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Watches Jaeger-LeCoultre has moved from #6 to #2 in the Pitot Watches Index for W36 2026. Its published AI brand score increased from 80.8 to 82.3. Source: Pitot Index® — Watches, W36 2026. https://pitotindex.com/news/nike-takes-no1-pitot-main-fashion-w36-2026 https://pitotindex.com/news/nike-takes-no1-pitot-main-fashion-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Mainstream Fashion Nike has entered the Pitot Mainstream Fashion Index at #1 for W36 2026, displacing Uniqlo. Source: Pitot Index® — Mainstream Fashion, W36 2026. https://pitotindex.com/news/columbia-sportswear-enters-top-10-pitot-sportswear-w36-2026 https://pitotindex.com/news/columbia-sportswear-enters-top-10-pitot-sportswear-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Sportswear Columbia Sportswear has entered the Pitot Sportswear Index Top 10 at #6 for W36 2026, with a published AI brand score of 67.3. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Sportswear, W36 2026. https://pitotindex.com/news/adidas-takes-no1-pitot-sportswear-w36-2026 https://pitotindex.com/news/adidas-takes-no1-pitot-sportswear-w36-2026 Mon, 31 Aug 2026 06:00:00 GMT Sportswear Adidas has moved from #2 to #1 in the Pitot Sportswear Index for W36 2026, displacing Nike. Its published AI brand score increased from 73.9 to 74.9. Nike had led the sector for 6 consecutive weeks. Source: Pitot Index® — Sportswear, W36 2026. https://pitotindex.com/news/ferrari-drops-from-top-3-pitot-luxury-auto-w35-2026 https://pitotindex.com/news/ferrari-drops-from-top-3-pitot-luxury-auto-w35-2026 Mon, 24 Aug 2026 06:00:00 GMT Luxury Automotive Ferrari has fallen from #2 to #4 in the Pitot Luxury Automotive Index for W35 2026. Its published AI brand score eased from 82.7 to 80.4. Source: Pitot Index® — Luxury Automotive, W35 2026. https://pitotindex.com/news/lg-enters-top-10-pitot-consumer-tech-w35-2026 https://pitotindex.com/news/lg-enters-top-10-pitot-consumer-tech-w35-2026 Mon, 24 Aug 2026 06:00:00 GMT Consumer Technology LG has entered the Pitot Consumer Technology Index Top 10 at #8 for W35 2026, with a published AI brand score of 69.9. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Consumer Technology, W35 2026.