The terms and conditions governing the use of the Pitot Index® and its published record, and the purchase of reports and Pulse.
DRAFT VERSION 1.1 · 28 SEP 2026 · PENDING COUNSEL REVIEW — NOT YET IN FORCE
These terms govern the use of pitotindex.com and the published record of the Pitot Index®, and every purchase of a report, a report subscription or a Pulse health-check. Reports and Pulse are sold to businesses only.
1.1 These terms and conditions (the "Terms") govern (a) your use of the website at pitotindex.com and its subdomains (the "Site"), including the freely accessible published record of the Pitot Index® (the "Published Record"), and (b) every purchase made through the Site of a Report, a Report Subscription, a Pulse or a Monthly Pulse.
1.2 By using the Site you agree to Parts A, B, D and E of these Terms. By placing an order for a Report or a Report Subscription you also agree to Part C, and by placing an order for a Pulse or a Monthly Pulse you also agree to Part C2. If you do not agree, do not use the Site or place an order.
1.3 Business purchases only. Reports, Report Subscriptions, Pulses and Monthly Pulses are sold only to Business Buyers. By placing an order you confirm that you are acting for the purposes of your trade, business, craft or profession. If you are a Consumer (an individual acting wholly or mainly outside your trade, business, craft or profession) you are welcome to use the Site and the Published Record under Parts A, B, D and E, but you may not place an order. Nothing in these Terms affects any right a Consumer has by law that cannot be excluded or restricted.
1.4 If you place an order on behalf of a company or other organisation, you confirm you have authority to bind it, and "you" means that organisation.
2.1 The Site, the Pitot Index® and Pulse are owned and operated by Pitot Group Ltd, a company registered in England and Wales.
2.2 PITOT INDEX® is a UK registered trade mark (registration number UK00004395530) owned by Scauri Holdings Ltd, the parent company of Pitot Group Ltd, and used by Pitot Group Ltd under licence. "Pitot Group", "Pulse", "ARES-C" and associated marks and get-up are trade marks of Pitot Group Ltd or its affiliates.
4.1 The Published Record, news pages and methodology pages are provided free of charge for personal and internal informational use. We may change, suspend or withdraw any part of the Site at any time without notice and do not guarantee that the Site, or any content on it, will always be available or uninterrupted.
4.2 We may update the Published Record, restate historical readings where an error or methodology revision requires it, and add or remove measured brands and industries at our discretion. We keep a record of every restatement, with its date and reason, and will make it available on request. The Published Record is a living instrument, not an archive we warrant as unchanging.
5.1 You must not: (a) scrape, crawl, harvest, or systematically extract data from the Site, whether manually or by automated means, or circumvent any technical measure protecting it; (b) reproduce the Published Record or any substantial part of it, or use it to create, train, calibrate or validate any dataset, database, index, model, or AI or machine-learning system; (c) frame, mirror or republish the Site or present its content in a way that suggests affiliation with, or endorsement by, us; (d) use the Site or its content in any way that breaches applicable law, or for any defamatory, misleading or unlawful purpose; (e) resell or commercialise Site content except as expressly licensed under these Terms.
5.2 We reserve all database rights and other rights in the Published Record under UK and EU law (including the sui generis database right). Breach of this clause 5 is a material breach of these Terms and may result in access being blocked and Licences revoked, without prejudice to our other remedies.
5.3 Brief quotation of individual published Scores for the purposes of criticism, review or news reporting, with attribution to "Pitot Index®", is permitted to the extent allowed by law.
6.1 The Pitot Index® measures how third-party artificial-intelligence models respond to a fixed battery of questions about brands, asked repeatedly over time; a Pulse measures, once, how such models describe a brand named to them. Scores and Ratings are automated readings of the outputs of third-party AI models at particular points in time. They are not statements of objective fact about any brand, product or company; they are not assessments by us of any brand's quality, safety, financial standing, or conduct; and they are not endorsements or criticisms by us of any brand.
6.2 The outputs of AI models are probabilistic and change as models, their training data, and the open web change. A Score reflects the models measured, the questions asked, the sampling window, and the methodology version in force at the time of measurement — nothing more.
6.3 Nothing on the Site or in any Deliverable constitutes investment, financial, legal, accounting, tax, or other professional advice, or a recommendation to buy, sell or hold any security, or to enter into any transaction, or to do business (or cease doing business) with any brand. If you require advice, consult an appropriately qualified professional.
6.4 Content on the Site (including news pages) is compiled from and refers to publicly available material and automated measurement. We do not verify claims made by or about measured brands.
7.1 Brand names, trade marks and logos appearing in the Index, the Published Record, news pages or Deliverables belong to their respective owners. They are used solely to identify the brands being measured or reported on. No affiliation with, sponsorship by, or endorsement of or by any measured brand is claimed or implied, and inclusion in the Index does not imply any commercial relationship with us.
7.2 If you represent a measured brand and wish to raise a factual or methodological concern, contact [email protected]. We correct demonstrable errors in the application of our own methodology; we do not alter Scores on request.
8.1 The Reports available, the Tiers in which they are sold, and the price of each Tier are as displayed on the Site at the time of your order. Because Reports are sold only to Business Buyers, prices are shown exclusive of VAT and marked “+VAT”. VAT is added at the applicable rate where it applies and is shown separately at checkout before you pay. All prices are set in pounds sterling (GBP); where checkout offers payment in another currency, the amount payable is converted at the rate applied by our payment processor at the time of order.
8.2 Tier schedule:
| Tier | Coverage | Licence scope (cl. 12) | Model |
|---|---|---|---|
| Single Report — Individual | One industry, one quarter | Individual Licence | One-off or Report Subscription |
| Single Report — Team | One industry, one quarter | Team Licence | One-off or Report Subscription |
| Single Report — Enterprise | One industry, one quarter | Enterprise Licence | One-off or Report Subscription |
| Cluster Bundle | Named cluster of industries | Individual, Team or Enterprise Licence | One-off or Report Subscription |
| Full Access — Individual | Every industry in the edition | Individual Licence | One-off or Report Subscription |
| Full Access — Team | Every industry in the edition | Team Licence | One-off or Report Subscription |
| Full Access — Enterprise | Every industry in the edition | Enterprise Licence | One-off or Report Subscription |
8.2A Editions. Reports are published in quarterly editions. An industry enters an edition only once it has a full quarter of weekly readings. The Q3 2026 edition covers thirteen industries: EV Automotive, which joined the Index in September 2026, has its first report in the Q4 2026 edition. For Q3 2026 only, the Automotive Cluster Bundle covers three industries and is priced accordingly, and every Q3 2026 Full Access purchase includes the EV Automotive Q4 2026 Report at no charge on its publication.
8.3 Each Report is supplied as a digital file (PDF, and any stated data annex). Reports are digital content: nothing physical will be delivered.
9.1 Orders are placed through the Site's checkout, and paid through our payment processor, Stripe. We do not see or store your full card details; payment information is handled by Stripe under its own terms and privacy policy.
9.2 Your order is an offer to buy. A binding contract forms when we email you an order confirmation; delivery then follows under clause 10 (or, for a Pulse, clause 13A.5). We may decline or cancel an order before delivery for any legitimate reason (including suspected fraud, pricing error, an order placed by a Consumer, or breach of these Terms); if payment has been taken, it will be refunded in full.
9.3 If a Report or Pulse is listed at an obviously incorrect price due to an error, we are not obliged to supply it at that price. We will contact you and offer to confirm at the correct price or cancel with a full refund.
9.4 Prices may change at any time, but changes do not affect orders already confirmed. For Subscription price changes, see clauses 13.6 and 13A.11.
10.1 Reports are delivered by download link and/or account access within one business day of order confirmation. Download links remain valid for 30 days; if your link expires or a file is corrupted, contact us and we will re-issue it at no charge.
10.2 Risk in the digital content passes on first download or first access, whichever is earlier.
11.1 Supply starts on payment. Reports are supplied to Business Buyers as soon as payment is confirmed. The 14-day cancellation right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 applies only to Consumers and does not apply to your order.
11.2 No refunds after delivery. Because the entire value of a Report lies in the information it contains, all sales are final once the Report has been downloaded or accessed. We do not offer refunds or exchanges after delivery, except as set out in clauses 11.3 and 11.5 or where the law requires.
11.3 Faulty files. If a Deliverable is corrupted, incomplete, or materially not as described, tell us within 30 days of delivery and we will replace it at no charge. If we cannot do so within a reasonable time, we will refund the price paid for that Deliverable. This is your sole remedy for a faulty Deliverable.
11.4 Discretionary refunds. We may, entirely at our discretion and without creating any obligation or practice, refund a purchase in circumstances not covered above.
11.5 The countdown, publication date, and contents list shown for a forthcoming Report are indicative. If we materially delay a pre-ordered Report, you may cancel the pre-order for a full refund at any time before delivery.
12.1 Reports are licensed, not sold. On payment in full we grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Report as permitted by your Tier:
12.2 All Deliverables — you must not: (a) publish, resell, distribute, syndicate or otherwise make a Deliverable or any substantial part of it available to any third party (including group companies not covered by your Licence, clients, or the press), except as expressly permitted by clause 12.1(c) or 13A.7; (b) use a Deliverable or any data in it to create, train, fine-tune, calibrate, validate or benchmark any AI or machine-learning model, dataset, index, rating, or competing product or service; (c) remove or obscure watermarks, copyright, trade-mark or attribution notices; (d) use a Deliverable, or quote Scores, in advertising or marketing that states or implies our endorsement (other than accurate attributed quotation permitted by clause 12.1(c) or 13A.7); (e) present a Deliverable as evidence of any brand's actual qualities or conduct. Scores measure AI-model outputs, not the underlying facts, and we make no representation that a Deliverable is evidence of anything else.
12.3 Deliverables may be watermarked or fingerprinted to the purchasing account. You are responsible for use of a Deliverable by anyone you give access to.
12.4 A Licence ends automatically on material breach of clause 5, 12 or 13A.7. On termination you must delete all copies. Clauses 6, 12.2, 13A.9 and 14 to 19 survive.
13.1 A Report Subscription supplies each new Report in your Tier as it is published, for as long as the Report Subscription continues. The billing period and price are stated at checkout.
13.2 Auto-renewal. Report Subscriptions renew automatically at the end of each billing period and the then-current price is charged to your saved payment method, until you cancel.
13.3 Cancelling. You may cancel at any time, with effect from the end of the current billing period, in either of two ways: online, from your account at pitotindex.com/account (sign in with the email address you ordered with, then choose “Invoices, card and cancellation”, which opens our secure billing page provided by our payment processor, Stripe); or by emailing [email protected], quoting your order number. Cancelling online requires no more steps than subscribing did. You keep the Licence to Reports already delivered.
13.4 Renewal reminders. We will send you a reminder, including the renewal price and how to cancel, a reasonable period before each renewal payment and in any event at least once every six months.
13.5 Annual billing. An annual Report Subscription covers the four consecutive quarterly editions starting with the edition stated at checkout. A cancelled Report Subscription is not refunded for the remainder of the billing period, and Reports for that period continue to be supplied.
13.6 We may change the Report Subscription price or the contents of a Tier with effect from the next renewal, by giving you at least 30 days' notice before the renewal date, so that you can cancel first.
13A.1 What it is. A Pulse is a single-snapshot, prompted assessment of how the AI systems covered by the option you choose describe a brand you name, measured once under the Pulse Method version stated in the Pulse Report and delivered as a PDF. A Pulse is not a Pitot Index rating, is not comparable with one, and has no effect on the Published Record.
13A.2 Business buyers only. As with every purchase on the Site (clause 1.3), Pulse is sold only to Business Buyers. By ordering you confirm that you are acting for a business, and you ask us to start the health-check as soon as payment is made.
13A.3 Your order details. You confirm that you are entitled to commission an assessment of the brand you name, and that the details you submit (including the brand, its positioning and any competitors) are accurate and lawful. We run the order exactly as submitted. We may decline, or hold for review, any order whose details contain instructions aimed at the AI systems or are otherwise unsuitable; if we cannot run your order as submitted and you do not correct it, we refund the price in full and the contract ends.
13A.4 Price and payment. The price is the price shown at checkout for the option chosen, payable in full in advance by card through our payment provider. For a Monthly Pulse, the monthly price shown at checkout is charged at the start of each month of the subscription. Prices exclude VAT, which is added where it applies. Clauses 8.1 (currency and VAT) and 9 apply to Pulse orders.
13A.5 Delivery. Orders paid by 14:00 UK time on a business day are delivered by email by 18:00 that day; later orders by 10:00 the next business day. Business days exclude weekends and UK bank holidays. If we fail to deliver within one further business day of the stated time, you may ask for a full refund, which is your sole remedy for late delivery.
13A.6 Refunds. Because work starts on payment and the Pulse Report is produced for you alone, a Pulse cannot be cancelled once the health-check has started, except as set out in clauses 11.3, 13A.3 and 13A.5 or where we have failed to supply what you ordered.
13A.7 Licence. On payment in full we grant you a non-exclusive, non-transferable, revocable licence to use the Pulse Report for internal purposes, including sharing within your organisation and, for agencies, with the client whose brand was assessed. You may quote findings with attribution to “Pulse, Pitot Group” and the snapshot date. You may not publish the Pulse Report in full, present it as a Pitot Index rating, or use it to rank brands publicly. Clause 12.2 applies to Pulse Reports.
13A.8 Nature of the result. A Pulse records what third-party AI systems returned on the day of measurement. Clauses 6 and 14 apply to Pulse Reports as they apply to Reports.
13A.9 Confidentiality. We do not publish your Pulse Report or the fact that you ordered it. The underlying responses are kept in the order’s audit trail and are not distributed.
13A.10 Contact. Questions about a Pulse order: [email protected], quoting the order number.
13A.11 Monthly Pulse. A Monthly Pulse is a subscription to one Pulse each month, for the brand, option and market chosen at checkout, measured under the Pulse Method version current at the time of each check. Each Pulse Report shows the trend across the comparable checks of the subscription. The minimum term is six months from the first payment; after that the subscription continues monthly until you cancel. You may cancel at any time, in either of two ways: online, from your account at pitotindex.com/account (sign in with the email address you ordered with, then choose “Cancel subscription”); or by emailing [email protected], quoting your order number. Cancelling online requires no more steps than subscribing did, and we confirm every cancellation by email. The subscription ends at the end of the month already paid or, if you cancel during the minimum term, at the end of the minimum term; no payment is taken after that date. Invoices and the payment card for any Pulse can be managed from the same account page. Clauses 13A.3 to 13A.10 apply to each monthly check. We may change the monthly price for months after the minimum term by giving you at least 30 days’ notice by email.
14.1 Deliverables are market-intelligence publications supplied for general informational purposes. Clauses 6.1 to 6.4 apply to Deliverables exactly as they apply to the Published Record.
14.2 Reports are prepared with reasonable skill and care from the ARES-C measurement record as it stood in the stated measurement window, and Pulse Reports from the measurement run recorded in them. We do not warrant that any Score, Rating, analysis or statement in a Deliverable is accurate, complete, current, or fit for any particular purpose of yours, and — to the extent permitted by law and except as stated in clause 11.3 — all implied warranties, conditions and other terms are excluded.
14.3 You are responsible for your own decisions. Deliverables are one input among many; you agree that you will not treat a Deliverable as the sole basis for any commercial, financial, investment, employment or other decision, and that we owe you no advisory, fiduciary or similar duty. Any reliance you place on a Deliverable is at your own risk.
14.4 Measured AI models, their operators, and their outputs are outside our control. We are not responsible for what any third-party AI model says about any brand, nor for changes in model behaviour after a measurement window closes.
15.1 Nothing in these Terms excludes or limits our liability to a Consumer for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot be excluded or limited by law.
15.2 Subject to clause 15.1, the Site is provided to Consumers free of charge for personal use only. We are responsible only for loss that is a foreseeable result of our breach of these Terms or our failure to use reasonable skill and care, and we have no liability to a Consumer for loss of profit, loss of business, business interruption or loss of business opportunity.
16.1 Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded.
16.2 Subject to clause 16.1, we shall have no liability, whether in contract, tort (including negligence), misrepresentation, breach of statutory duty or otherwise, for: (a) loss of profits, revenue, business, goodwill, anticipated savings, or data; (b) any indirect or consequential loss; (c) any loss arising from reliance on any Score, Rating or statement in a Deliverable or on the Site; or (d) any decision made or action taken (or not taken) on the basis of a Deliverable.
16.3 Subject to clauses 16.1 and 16.2, our total aggregate liability to a Business Buyer arising in connection with these Terms, the Site and all Deliverables supplied shall not exceed the total amounts paid by that buyer in the 12 months preceding the event giving rise to the claim, or £100 if greater.
16.4 These Terms, together with the order confirmation, constitute the entire agreement between us and a Business Buyer, which confirms it has not relied on any statement, promise or representation not set out in these Terms. Nothing in this clause limits liability for fraudulent misrepresentation.
17.1 A Business Buyer shall indemnify us against all losses, damages, costs (including reasonable legal fees) and claims arising out of: (a) its breach of clause 5, 12, 13A.3 or 13A.7; or (b) any third-party claim arising from its publication, quotation or other use of a Deliverable or of Scores in breach of these Terms, including any use implying our endorsement.
18.1 All intellectual property rights in the Site, the Published Record, the ARES-C methodology, the Pulse Method, and every Deliverable — including copyright, database rights, and rights in the compilations, selections and arrangements of data — belong to and remain with Pitot Group Ltd or its licensors. Except for the Licence expressly granted, no rights are transferred to you. The brand details you submit for a Pulse remain yours; you allow us to use them to run your order and to keep them in the order’s audit trail.
18.2 You may not register, or attempt to register, any trade mark, domain name, or social handle incorporating or confusingly similar to PITOT INDEX, PITOT GROUP, PULSE (in connection with AI brand measurement) or ARES-C.
19.1 We may suspend or terminate your access to the Site, end any Subscription and/or revoke Licences immediately on written notice if you materially breach these Terms (including clauses 5, 12, 13A.3 and 13A.7) and, where the breach is remediable, fail to remedy it within 14 days of notice. Termination does not affect accrued rights, and does not entitle you to any refund where termination results from your breach.
20.1 We process personal data (such as your name, email, organisation and transaction details) in accordance with our Privacy Notice. Payment data is processed by Stripe under its own terms.
21.1 We may amend these Terms from time to time. Each version is numbered and dated. The version in force when you place an order governs that order; it is recorded with your order, and we will send you a copy on request. For Subscriptions, we will give notice of material changes at least 30 days before they take effect at your next renewal (or, for a Monthly Pulse, your next monthly payment); if you do not accept them, cancel under clause 13.3 or 13A.11.
22.1 Assignment. We may assign or transfer our rights and obligations under these Terms to another entity within our group, or to any purchaser of all or part of our business; we will notify you and your rights will not be reduced. You may not transfer your rights or Licence without our written consent.
22.2 Severance. If any provision (or part) is found invalid or unenforceable, it is deemed modified to the minimum extent necessary to make it valid, or deleted if modification is impossible, and the rest of the Terms remain in force.
22.3 No waiver. A failure or delay in enforcing these Terms is not a waiver.
22.4 Third-party rights. No one other than you and us (and, for clause 22.1, members of our group and any purchaser of our business) has any rights under these Terms, whether under the Contracts (Rights of Third Parties) Act 1999 or otherwise.
22.5 Events outside our control. We are not liable for delay or failure caused by events outside our reasonable control, including the unavailability, outage, withdrawal or material change of third-party AI models or of their providers’ services. If a Report is materially delayed by such an event, clause 11.5 applies to pre-orders; if a Pulse cannot be delivered under clause 13A.5 because of such an event, you may ask for a full refund.
23.1 These Terms, their subject matter and formation are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction — except that if you are a Consumer using the Site, you also benefit from any mandatory consumer protections of the law of the country where you live and may bring proceedings in the courts of that country.
24.1 If you are unhappy with a Deliverable or the Site, contact [email protected] and we will try to resolve the matter promptly.
© 2026 PITOT GROUP LTD · PITOT INDEX® IS A REGISTERED TRADE MARK OF SCAURI HOLDINGS LTD (UK00004395530) · VERSION 1.1 · 28 SEPTEMBER 2026 · EFFECTIVE DATE TO BE CONFIRMED
