One controlled instrument, three levels of intelligence. The Pitot Index measures cold: unprompted and free of influence. Pulse is a quick assessment of your brand’s health. The Audit is a bespoke, in-depth analysis carried out over several weeks.
The global ranking system
Your brand's quick health check
The full check-up, no stone unturned
Pick which AI systems examine your brand, and the market they examine it in.
Its name, its category and your positioning in one sentence. Two minutes, then pay securely.
A PDF health-check by 18:00 UK the same business day for orders paid by 14:00.
Choose which AI systems examine your brand, and the market they examine it in. Every option runs the same fixed questions and the same scoring.
The leading Western AI models
Leading Chinese AI models
Arabic-first AI, built in the region
Every sphere in one examination
Where should the AI systems examine your brand? Choose one country or one region. Every question is framed in that market, at no extra cost.
Examine up to 3 competitors alongside your brand, in the same run, for £200 +VAT more.
One health-check, or a check every month with the trend since your first. Monthly costs about 30% less per check, for a minimum of six months.
Orders by 14:00 UK are delivered by 18:00 the same business day; later orders by 10:00 the next business morning. Prices exclude VAT, which is added where it applies.
These answers become the frame of your health-check. Write them as you would describe the brand to a client. Everything you type is checked against the rules of the Pulse Method before payment.
The category buyers would put you in, in a few words.
What you want AI to say about you. The report measures how closely what AI returns matches it. One sentence, 5 to 25 words.
For the report cover only; it is never sent to an AI system.
Short forms or former names, so the systems’ answers are matched to the right brand.
Examined alongside your brand in the same run.
Helps us check the answers are about your brand, not a namesake.
The report, receipt and invoice are sent here.
Payment is taken by Stripe; we never see your card details.
About ten pages, as PDF, in a screen edition and a white print edition.
Download a specimen reportIndex, Pulse and the Audit all run a controlled measurement: fixed, versioned questions, pinned model versions and the same scoring rules on every run. Each has its own question set and its own published method (see the Pulse Method). Observational tools sample whatever the public happened to ask. Results differ from observational figures by design.
The Index is unprompted: does AI surface your brand at all, and where does it rank you. Pulse and the Audit are prompted: what AI says when asked about you directly. The same brand scores very differently on the two. That is the method, not an error.
Pulse is a quick AI brand health-check. We name your brand to the leading AI systems, examine what they say about it under a controlled, versioned method, and deliver the result as a report the same business day.
It is the first step: one snapshot of where your brand stands in AI, and whether anything needs attention.
The Pitot Index is unprompted: the AI systems are never told which brands to discuss, and the Index records which brands they surface and how they rank them, every week. Pulse is prompted: your brand is named and examined directly.
The two answer different questions, so the same brand can come out very differently on each. A Pulse result is never comparable with an Index rating, and buying a Pulse has no effect on the Index.
A PDF report of about ten pages, in two editions: one for reading on screen and a white edition for printing. It contains your overall result on a five-step scale (Dark, Faint, Uneven, Established, Strong), your result on each of the four pillars, how closely what AI returns matches the positioning you gave us, the three most likely causes with where to start on each, and a page recording the method and the model versions that answered.
You can download a specimen report for a fictional brand.
Orders paid by 14:00 UK time on a business day are delivered by 18:00 the same day. Later orders, and orders placed at weekends or on UK bank holidays, are delivered by 10:00 the next business morning. Your delivery time is shown before you pay and on your confirmation.
You choose by sphere. Western Base uses three leading Western AI assistants; All models adds three more, including one that searches the live web. The Eastern sphere uses leading Chinese AI models, and the Middle East & Africa sphere uses Arabic-first AI built in the region. All AI systems runs every sphere in one examination.
Every system and the exact version that answered are listed on the report’s Method & versions page.
Yes. Choose any one of 242 countries and territories, or a region such as Europe, North America or the Middle East and North Africa, at no extra cost. Every question is framed in that market. Questions are asked in English, and the report says so.
Your brand name, its category, and your positioning in one sentence. Optionally, other names the brand goes by and anything AI systems tend to get wrong about you. If you add the competitor read, up to three competitors.
Why one sentence? Because the report compares what AI returns against what you intend, and that comparison needs a clear claim. If your positioning cannot be said in one sentence, that is itself worth knowing.
For £200 more (+VAT), up to three competitors you name are examined in the same run, under the same questions and the same systems, and shown alongside your brand pillar by pillar. It is a level comparison, not a league table.
No. Measurement and scoring are fully automated under the published Pulse Method. Before a report is issued it is checked against a fixed list (the right brand, a complete version record, nothing withheld by the method disclosed). The results themselves are never adjusted.
Yes. Your report is prepared for you alone, and we never publish it or the fact that you ordered it. The underlying AI responses are archived in the order’s audit trail and never distributed.
It can be either. A single Pulse is a one-off snapshot, so it cannot show a trend. The monthly Pulse runs the same check every month, under the same method, option and market, and each report shows how your result has moved since your first check. Monthly costs about 30% less per check, with a minimum term of six months.
You pay by card through Stripe; Apple Pay and Google Pay appear where your device supports them. Prices exclude VAT. UK buyers pay VAT at 20%; business buyers elsewhere who give a valid VAT number are not charged UK VAT (reverse charge). A receipt and an invoice are emailed to you automatically.
Pulse is sold to businesses: brand owners, agencies and consultancies, investors and analysts. Agencies may order for a client brand.
A few orders cannot run as typed, for example when the positioning contains instructions aimed at the AI systems. We write to you the same day and ask for a corrected line. If we still cannot run it, we refund you in full.
Pulse tells you where you stand and the most likely causes. The Audit is the full check-up: a bespoke examination over several weeks that confirms the causes and specifies the corrections.
