Macallan has fallen from #3 to #5 in the Pitot Spirits Index for W37 2026. Its published AI brand score eased from 78.0 to 75.4.
Spirits · W37 2026
Macallan drops out of Pitot Spirits Top 3
Source: Pitot Index® — Spirits, W37 2026.
Spirits · W37 2026
Macallan has fallen from #3 to #5 in the Pitot Spirits Index for W37 2026. Its published AI brand score eased from 78.0 to 75.4.
Source: Pitot Index® — Spirits, W37 2026.