St. Regis's published AI brand score fell 5.4 points to 69.3 in the Pitot Hospitality Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks #10, from #7 in W36 2026.
Hospitality · W37 2026
St. Regis posts largest score decline in Pitot Hospitality Index
Source: Pitot Index® — Hospitality, W37 2026.

