Pitot Index® brand record
Ferrari
Head to head
Published AI brand score, all tracked industries
Performance Automotive#3 · 78.4
Luxury Automotive#3 · 80.4
W40 2026: Ferrari reads 2.0 points higher in Luxury Automotive (80.4) than in Performance Automotive (78.4).
Score record — last 12 cycles, side by side
| Cycle | Performance Automotive | Luxury Automotive |
|---|---|---|
| W40 2026 | 78.4 #3 | 80.4 #3 |
| W39 2026 | 74.2 #3 | 78.9 #2 |
| W38 2026 | 79.7 #3 | 80.9 #3 |
| W37 2026 | 78.6 #3 | 80.8 #2 |
| W36 2026 | 80.5 #3 | 82.3 #3 |
| W35 2026 | 80.1 #3 | 80.4 #4 |
| W34 2026 | 79.8 #3 | 82.7 #2 |
| W33 2026 | 79.6 #2 | 81.3 #2 |
| W32 2026 | 77.9 #3 | 80.9 #3 |
| W31 2026 | 78.9 #3 | 79.6 #4 |
| W30 2026 | 78.1 #3 | 79.7 #4 |
| W28 2026 | — | 71.5 #3 |
Pitot Performance Automotive Index
View the Index →Current rank
#3 —
from #3 in W39 2026
Published score
78.4
+4.2 vs W39 2026
Measurement period
W40 2026
published 27 September 2026
First Top 10 appearance
W30 2026
Highest position
#2
W33 2026
Top 10 appearances
11
of 11 published cycles
Cycles at #1
0
peak score 80.5 (W36 2026)
Ranking record — last 11 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W40 2026 | #3 | 78.4 |
| W39 2026 | #3 | 74.2 |
| W38 2026 | #3 | 79.7 |
| W37 2026 | #3 | 78.6 |
| W36 2026 | #3 | 80.5 |
| W35 2026 | #3 | 80.1 |
| W34 2026 | #3 | 79.8 |
| W33 2026 | #2 | 79.6 |
| W32 2026 | #3 | 77.9 |
| W31 2026 | #3 | 78.9 |
| W30 2026 | #3 | 78.1 |
Pitot Luxury Automotive Index
View the Index →Current rank
#3 ▼ 1
from #2 in W39 2026
Published score
80.4
+1.5 vs W39 2026
Measurement period
W40 2026
published 27 September 2026
First Top 10 appearance
W28 2026
Highest position
#2
W33 2026
Top 10 appearances
12
of 12 published cycles
Cycles at #1
0
peak score 82.7 (W34 2026)
Ranking record — last 12 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W40 2026 | #3 | 80.4 |
| W39 2026 | #2 | 78.9 |
| W38 2026 | #3 | 80.9 |
| W37 2026 | #2 | 80.8 |
| W36 2026 | #3 | 82.3 |
| W35 2026 | #4 | 80.4 |
| W34 2026 | #2 | 82.7 |
| W33 2026 | #2 | 81.3 |
| W32 2026 | #3 | 80.9 |
| W31 2026 | #4 | 79.6 |
| W30 2026 | #4 | 79.7 |
| W28 2026 | #3 | 71.5 |