Apple: Authority score as read by AI rises 8.8 points in Pitot Consumer Technology Index

As read by AI systems, the Authority score for Apple rose from 74.3 to 83.1 in the Pitot Consumer Technology Index for W47 2026. Its published AI brand score rose 2.6 points to 80.7, 2nd in the industry. The score is its highest since tracking began.

Dimension scores are one of five parts of the Pitot Index score. They describe what AI systems output, not a brand’s quality or conduct. How the Pitot Index is measured