Pitot Index® brand record
Apple
Pitot Consumer Technology Index
View the Index →Current rank
#1 —
from #1 in W39 2026
Published score
78.1
+1.2 vs W39 2026
Measurement period
W40 2026
published 27 September 2026
First Top 10 appearance
W30 2026
Highest position
#1
W33 2026
Top 10 appearances
11
of 11 published cycles
Cycles at #1
4
peak score 78.6 (W35 2026)
Ranking record — last 11 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W40 2026 | #1 | 78.1 |
| W39 2026 | #1 | 76.9 |
| W38 2026 | #2 | 78.3 |
| W37 2026 | #2 | 78.1 |
| W36 2026 | #2 | 78.0 |
| W35 2026 | #1 | 78.6 |
| W34 2026 | #2 | 78.3 |
| W33 2026 | #1 | 77.5 |
| W32 2026 | #2 | 77.6 |
| W31 2026 | #2 | 77.5 |
| W30 2026 | #2 | 77.5 |