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Pitot Index® brand record

Amazon

Consumer Technology

In W46 2026, Amazon ranks 7th in the Pitot Consumer Technology Index with a published AI brand score of 70.6. That is up 1.6 on W45 2026; rank unchanged at 7th. Its highest position is =6th (W34 2026), and it has been in the Top 10 in 17 of 17 published cycles.

Pitot Consumer Technology Index

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Current rank
7th —
from 7th in W45 2026
Published score
70.6
+1.6 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
=6th
W34 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 71.8 (W34 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20267th70.6
W45 20267th69.0
W44 20267th69.9
W43 20267th69.6
W42 20266th70.2
W41 20268th69.0
W40 20268th69.0
W39 2026 (flagged)=9th60.8
W38 20267th69.6
W37 20267th69.6
W36 20266th70.8
W35 20267th71.5

Also in the Pitot Consumer Technology Index, W46 2026

NVIDIA1st · 81.0 Apple2nd · 78.1 Google3rd · 74.9 Sony4th · 74.8 Samsung5th · 74.7 Microsoft6th · 72.5 Intel8th · 68.8 Xiaomi9th · 68.7 Huawei10th · 65.7

About these figures

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