St. Regis's published AI brand score fell 5.4 points to 69.3 in the Pitot Hospitality Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 10th, from 7th in W36 2026.
Hospitality · W37 2026
St. Regis posts largest score decline in Pitot Hospitality Index
Source: Pitot Index® — Hospitality, W37 2026.

