Zara: Authority score as read by AI falls 5.4 points in Pitot Mainstream Fashion Index

As read by AI systems, the Authority score for Zara fell from 79.3 to 73.9 in the Pitot Mainstream Fashion Index for W45 2026. Its published AI brand score eased 1.8 points to 68.9, 3rd in the industry.

Dimension scores are one of five parts of the Pitot Index score. They describe what AI systems output, not a brand’s quality or conduct. How the Pitot Index is measured