Pitot Index® brand record
Zara
In W46 2026, Zara ranks 5th in the Pitot Mainstream Fashion Index with a published AI brand score of 70.1. That is up 1.2 on W45 2026; rank down from 3rd. Its highest position is 1st (W39 2026), and it has been in the Top 10 in 17 of 17 published cycles.
Pitot Mainstream Fashion Index
View the IndexCurrent rank
5th ▼ 2
from 3rd in W45 2026
Published score
70.1
+1.2 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W39 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
1
peak score 72.1 (W34 2026)
W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.
Ranking record — last 12 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W46 2026 | 5th | 70.1 |
| W45 2026 | 3rd | 68.9 |
| W44 2026 | 5th | 70.7 |
| W43 2026 | 5th | 70.1 |
| W42 2026 | 5th | 71.6 |
| W41 2026 | 2nd | 70.7 |
| W40 2026 | 2nd | 70.4 |
| W39 2026 (flagged) | 1st | 69.7 |
| W38 2026 | 2nd | 70.4 |
| W37 2026 | 4th | 68.7 |
| W36 2026 | 4th | 71.8 |
| W35 2026 | 2nd | 71.6 |