Pitot Index® brand record
Adidas
Head to head
Published AI brand score, all tracked industries
Sportswear#3 · 71.8
Mainstream Fashion#4 · 65.8
Score record — last 12 cycles, side by side
| Cycle | Sportswear | Mainstream Fashion |
|---|---|---|
| W40 2026 | 71.8 #3 | — |
| W39 2026 | 71.4 #2 | 65.8 #4 |
| W38 2026 | 73.0 #2 | — |
| W37 2026 | 70.8 #4 | 71.7 #2 |
| W36 2026 | 74.9 #1 | 72.3 #3 |
| W35 2026 | 73.9 #2 | — |
| W34 2026 | 73.0 #3 | — |
| W33 2026 | 73.6 #3 | — |
| W32 2026 | 72.5 #2 | — |
| W31 2026 | 71.3 #3 | 71.5 #2 |
| W30 2026 | 73.3 #2 | 74.8 #1 |
Pitot Sportswear Index
View the Index →Current rank
#3 ▼ 1
from #2 in W39 2026
Published score
71.8
+0.4 vs W39 2026
Measurement period
W40 2026
published 27 September 2026
First Top 10 appearance
W30 2026
Highest position
#1
W36 2026
Top 10 appearances
11
of 11 published cycles
Cycles at #1
1
peak score 74.9 (W36 2026)
Ranking record — last 11 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W40 2026 | #3 | 71.8 |
| W39 2026 | #2 | 71.4 |
| W38 2026 | #2 | 73.0 |
| W37 2026 | #4 | 70.8 |
| W36 2026 | #1 | 74.9 |
| W35 2026 | #2 | 73.9 |
| W34 2026 | #3 | 73.0 |
| W33 2026 | #3 | 73.6 |
| W32 2026 | #2 | 72.5 |
| W31 2026 | #3 | 71.3 |
| W30 2026 | #2 | 73.3 |
Pitot Mainstream Fashion Index
View the Index →Currently outside the Pitot Index® Top 10. Last appeared at #4 in W39 2026 with a published score of 65.8.
First Top 10 appearance
W30 2026
Highest position
#1
W30 2026
Top 10 appearances
5
of 11 published cycles
Cycles at #1
1
peak score 74.8 (W30 2026)
Ranking record — last 5 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W39 2026 | #4 | 65.8 |
| W37 2026 | #2 | 71.7 |
| W36 2026 | #3 | 72.3 |
| W31 2026 | #2 | 71.5 |
| W30 2026 | #1 | 74.8 |
Latest Pitot Index news — Adidas
Adidas drops out of Pitot Mainstream Fashion Top 10W38 2026
Adidas enters Pitot Sportswear Top 3W38 2026
Adidas posts largest score decline in Pitot Sportswear IndexW37 2026
Nike takes #1 in Pitot Sportswear IndexW37 2026
Adidas takes #1 in Pitot Sportswear IndexW36 2026
Uniqlo takes #1 in Pitot Mainstream Fashion IndexW31 2026