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Pitot Index® brand record

Nike

Sportswear Mainstream Fashion

In W46 2026, Nike ranks 1st in the Pitot Sportswear Index with a published AI brand score of 75.5. That is down 0.2 on W45 2026; rank unchanged at 1st. Its highest position is 1st (W30 2026), and it has been in the Top 10 in 17 of 17 published cycles.

In W46 2026, Nike ranks 3rd in the Pitot Mainstream Fashion Index with a published AI brand score of 72.4. It was not in the previous Top 10. Its highest position is 1st (W32 2026), and it has been in the Top 10 in 10 of 17 published cycles.

Head to head

Published AI brand score, all tracked industries
Sportswear1st · 75.5 Mainstream Fashion3rd · 72.4
67 71 74 78 W30 2026 W46 2026

W46 2026: Nike reads 3.1 points higher in Sportswear (75.5) than in Mainstream Fashion (72.4).

Score record — last 12 cycles, side by side
CycleSportswearMainstream Fashion
W46 202675.5 1st72.4 3rd
W45 202675.7 1st—
W44 202676.1 1st73.5 3rd
W43 202675.5 1st71.1 4th
W42 202675.2 1st73.1 2nd
W41 202675.8 1st—
W40 202675.5 1st—
W39 202674.8 1st68.8 2nd
W38 202675.7 1st—
W37 202674.8 1st70.7 3rd
W36 202673.9 =2nd73.2 1st
W35 202675.2 1st—

Pitot Sportswear Index

View the Index
Current rank
1st —
from 1st in W45 2026
Published score
75.5
-0.2 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W30 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
16
peak score 76.8 (W34 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20261st75.5
W45 20261st75.7
W44 20261st76.1
W43 20261st75.5
W42 20261st75.2
W41 20261st75.8
W40 20261st75.5
W39 2026 (flagged)1st74.8
W38 20261st75.7
W37 20261st74.8
W36 2026=2nd73.9
W35 20261st75.2

Also in the Pitot Sportswear Index, W46 2026

Adidas=2nd · 73.4 ASICS=2nd · 73.4 The North Face4th · 72.3 New Balance5th · 70.1 Lululemon6th · 69.4 Puma7th · 67.1 Columbia Sportswear8th · 67.0 Under Armour9th · 61.5 Reebok10th · 59.7

Pitot Mainstream Fashion Index

View the Index
Current rank
3rd new
back on the board · last 3rd in W44 2026
Published score
72.4
last published 73.5 in W44 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W32 2026
Top 10 appearances
10
of 17 published cycles
Cycles in 1st
2
peak score 74.7 (W30 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 10 appearances
CycleRankPublished score
W46 20263rd72.4
W44 20263rd73.5
W43 20264th71.1
W42 20262nd73.1
W39 2026 (flagged)2nd68.8
W37 20263rd70.7
W36 20261st73.2
W32 20261st71.7
W31 20264th69.3
W30 20262nd74.7

Also in the Pitot Mainstream Fashion Index, W46 2026

Uniqlo1st · 74.9 Levi's2nd · 74.4 Adidas4th · 71.8 Zara5th · 70.1 H&M6th · 64.4 Mango7th · 63.4 Primark8th · 57.1 Gap9th · 56.3 Topshop10th · 53.5

Latest Pitot Index news — Nike

Nike holds 1st place in Pitot Sportswear Index for 10 consecutive weeksW46 2026 Nike is the biggest mover in Pitot Mainstream Fashion Index this week, up 2.4 pointsW44 2026 Nike drops out of Pitot Mainstream Fashion Top 3W43 2026 Nike takes 1st place in Pitot Sportswear IndexW37 2026 Uniqlo takes 1st place in Pitot Mainstream Fashion IndexW37 2026 Nike takes 1st place in Pitot Mainstream Fashion IndexW36 2026 Adidas takes 1st place in Pitot Sportswear IndexW36 2026 Uniqlo takes 1st place in Pitot Mainstream Fashion IndexW33 2026

About these figures

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