Nike is the biggest mover in Pitot Mainstream Fashion Index this week, up 2.4 points

The published AI brand score for Nike went from 71.1 to 73.5 in the Pitot Mainstream Fashion Index for W44 2026, the largest weekly change in score among brands in the Pitot Mainstream Fashion Top 10 in both weeks. The largest dimension change was perceived Context, up 3.9 points. The brand ranks 3rd, from 4th in W43 2026.

Dimension scores are one of five parts of the Pitot Index score. They describe what AI systems output, not a brand’s quality or conduct. How the Pitot Index is measured