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Pitot Index® brand record

Chanel

Beauty Luxury Fashion

In W46 2026, Chanel ranks 4th in the Pitot Beauty Index with a published AI brand score of 74.8. That is down 0.4 on W45 2026; rank down from 2nd. Its highest position is =1st (W31 2026), and it has been in the Top 10 in 17 of 17 published cycles.

In W46 2026, Chanel ranks 2nd in the Pitot Luxury Fashion Index with a published AI brand score of 84.3. That is up 0.8 on W45 2026; rank unchanged at 2nd. Its highest position is 2nd (W30 2026), and it has been in the Top 10 in 17 of 17 published cycles.

Head to head

Published AI brand score, all tracked industries
Beauty4th · 74.8 Luxury Fashion2nd · 84.3
65 72 80 87 W30 2026 W46 2026

W46 2026: Chanel reads 9.5 points higher in Luxury Fashion (84.3) than in Beauty (74.8).

Score record — last 12 cycles, side by side
CycleBeautyLuxury Fashion
W46 202674.8 4th84.3 2nd
W45 202675.2 2nd83.5 2nd
W44 202675.0 2nd84.3 2nd
W43 202674.7 3rd83.7 2nd
W42 202675.4 1st83.4 2nd
W41 202674.1 =2nd83.7 2nd
W40 202674.9 2nd83.9 2nd
W39 202666.8 6th81.6 2nd
W38 202674.7 2nd83.7 2nd
W37 202673.7 3rd83.5 2nd
W36 202674.8 =3rd84.2 2nd
W35 202669.1 5th83.8 2nd

Pitot Beauty Index

View the Index
Current rank
4th ▼ 2
from 2nd in W45 2026
Published score
74.8
-0.4 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
=1st
W31 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
3
peak score 76.1 (W30 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20264th74.8
W45 20262nd75.2
W44 20262nd75.0
W43 20263rd74.7
W42 20261st75.4
W41 2026=2nd74.1
W40 20262nd74.9
W39 2026 (flagged)6th66.8
W38 20262nd74.7
W37 20263rd73.7
W36 2026=3rd74.8
W35 20265th69.1

Also in the Pitot Beauty Index, W46 2026

Shiseido1st · 76.3 L'Oréal2nd · 75.7 Dior3rd · 75.0 Estée Lauder5th · 74.7 Lancôme6th · 74.3 LVMH7th · 72.9 Procter & Gamble8th · 66.8 Unilever9th · 66.3 Coty10th · 60.1

Pitot Luxury Fashion Index

View the Index
Current rank
2nd —
from 2nd in W45 2026
Published score
84.3
+0.8 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
2nd
W30 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 85.1 (W30 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20262nd84.3
W45 20262nd83.5
W44 20262nd84.3
W43 20262nd83.7
W42 20262nd83.4
W41 20262nd83.7
W40 20262nd83.9
W39 2026 (flagged)2nd81.6
W38 20262nd83.7
W37 20262nd83.5
W36 20262nd84.2
W35 20262nd83.8

Also in the Pitot Luxury Fashion Index, W46 2026

Hermès1st · 85.4 Dior3rd · 81.2 Saint Laurent4th · 79.2 Louis Vuitton5th · 79.1 Prada6th · 78.8 Gucci7th · 76.7 Balenciaga8th · 73.4 Versace9th · 72.4 Burberry10th · 72.2

Latest Pitot Index news — Chanel

Chanel: Authority score as read by AI falls 6.1 points in Pitot Luxury Fashion IndexW45 2026 L'Oréal takes 1st place in Pitot Beauty IndexW43 2026 Chanel takes 1st place in Pitot Beauty IndexW42 2026 Hermès holds 1st place in Pitot Luxury Fashion Index for 11 consecutive weeksW40 2026 Chanel enters Pitot Beauty Top 3W36 2026 Chanel posts largest score decline in Pitot Beauty IndexW35 2026 L'Oréal takes 1st place in Pitot Beauty IndexW33 2026 Chanel takes 1st place in Pitot Beauty IndexW32 2026

About these figures

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