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Pitot Index® brand record

Dior

Beauty Luxury Fashion

In W46 2026, Dior ranks 3rd in the Pitot Beauty Index with a published AI brand score of 75.0. That is level with W45 2026; rank up from 4th. Its highest position is =2nd (W32 2026), and it has been in the Top 10 in 17 of 17 published cycles.

In W46 2026, Dior ranks 3rd in the Pitot Luxury Fashion Index with a published AI brand score of 81.2. That is down 0.1 on W45 2026; rank unchanged at 3rd. Its highest position is 3rd (W30 2026), and it has been in the Top 10 in 17 of 17 published cycles.

Head to head

Published AI brand score, all tracked industries
Beauty3rd · 75.0 Luxury Fashion3rd · 81.2
69 74 78 83 W30 2026 W46 2026

W46 2026: Dior reads 6.2 points higher in Luxury Fashion (81.2) than in Beauty (75.0).

Score record — last 12 cycles, side by side
CycleBeautyLuxury Fashion
W46 202675.0 3rd81.2 3rd
W45 202675.0 4th81.3 3rd
W44 202673.1 5th80.8 3rd
W43 202673.8 6th80.5 3rd
W42 202673.5 5th80.0 4th
W41 202672.9 5th81.1 3rd
W40 202673.3 4th80.6 3rd
W39 202670.7 2nd75.9 4th
W38 202673.6 6th80.3 3rd
W37 202672.6 4th78.6 4th
W36 202672.9 5th81.4 3rd
W35 202670.1 4th80.9 4th

Pitot Beauty Index

View the Index
Current rank
3rd ▲ 1
from 4th in W45 2026
Published score
75.0
+0.0 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
=2nd
W32 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 75.2 (W30 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20263rd75.0
W45 20264th75.0
W44 20265th73.1
W43 20266th73.8
W42 20265th73.5
W41 20265th72.9
W40 20264th73.3
W39 2026 (flagged)2nd70.7
W38 20266th73.6
W37 20264th72.6
W36 20265th72.9
W35 20264th70.1

Also in the Pitot Beauty Index, W46 2026

Shiseido1st · 76.3 L'Oréal2nd · 75.7 Chanel4th · 74.8 Estée Lauder5th · 74.7 Lancôme6th · 74.3 LVMH7th · 72.9 Procter & Gamble8th · 66.8 Unilever9th · 66.3 Coty10th · 60.1

Pitot Luxury Fashion Index

View the Index
Current rank
3rd —
from 3rd in W45 2026
Published score
81.2
-0.1 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
3rd
W30 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 81.6 (W34 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20263rd81.2
W45 20263rd81.3
W44 20263rd80.8
W43 20263rd80.5
W42 20264th80.0
W41 20263rd81.1
W40 20263rd80.6
W39 2026 (flagged)4th75.9
W38 20263rd80.3
W37 20264th78.6
W36 20263rd81.4
W35 20264th80.9

Also in the Pitot Luxury Fashion Index, W46 2026

Hermès1st · 85.4 Chanel2nd · 84.3 Saint Laurent4th · 79.2 Louis Vuitton5th · 79.1 Prada6th · 78.8 Gucci7th · 76.7 Balenciaga8th · 73.4 Versace9th · 72.4 Burberry10th · 72.2

Latest Pitot Index news — Dior

Dior enters Pitot Beauty Top 3W32 2026

About these figures

Methodology — how the Pitot Index measures AI brand signalMethod All Pitot Index newsNews Terms of use for published Index dataTerms & Conditions