Pitot Index® brand record
Nike
Head to head
Published AI brand score, all tracked industries
Sportswear#1 · 75.5
Mainstream Fashion#2 · 68.8
Score record — last 12 cycles, side by side
| Cycle | Sportswear | Mainstream Fashion |
|---|---|---|
| W40 2026 | 75.5 #1 | — |
| W39 2026 | 74.8 #1 | 68.8 #2 |
| W38 2026 | 75.7 #1 | — |
| W37 2026 | 74.8 #1 | 70.7 #3 |
| W36 2026 | 73.9 #2 | 73.2 #1 |
| W35 2026 | 75.2 #1 | — |
| W34 2026 | 76.8 #1 | — |
| W33 2026 | 76.5 #1 | — |
| W32 2026 | 75.4 #1 | 71.7 #1 |
| W31 2026 | 75.4 #1 | 69.3 #4 |
| W30 2026 | 76.7 #1 | 74.7 #2 |
Pitot Sportswear Index
View the Index →Current rank
#1 —
from #1 in W39 2026
Published score
75.5
+0.7 vs W39 2026
Measurement period
W40 2026
published 27 September 2026
First Top 10 appearance
W30 2026
Highest position
#1
W30 2026
Top 10 appearances
11
of 11 published cycles
Cycles at #1
10
peak score 76.8 (W34 2026)
Ranking record — last 11 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W40 2026 | #1 | 75.5 |
| W39 2026 | #1 | 74.8 |
| W38 2026 | #1 | 75.7 |
| W37 2026 | #1 | 74.8 |
| W36 2026 | #2 | 73.9 |
| W35 2026 | #1 | 75.2 |
| W34 2026 | #1 | 76.8 |
| W33 2026 | #1 | 76.5 |
| W32 2026 | #1 | 75.4 |
| W31 2026 | #1 | 75.4 |
| W30 2026 | #1 | 76.7 |
Pitot Mainstream Fashion Index
View the Index →Currently outside the Pitot Index® Top 10. Last appeared at #2 in W39 2026 with a published score of 68.8.
First Top 10 appearance
W30 2026
Highest position
#1
W32 2026
Top 10 appearances
6
of 11 published cycles
Cycles at #1
2
peak score 74.7 (W30 2026)
Ranking record — last 6 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W39 2026 | #2 | 68.8 |
| W37 2026 | #3 | 70.7 |
| W36 2026 | #1 | 73.2 |
| W32 2026 | #1 | 71.7 |
| W31 2026 | #4 | 69.3 |
| W30 2026 | #2 | 74.7 |
Latest Pitot Index news — Nike
Nike takes #1 in Pitot Sportswear IndexW37 2026
Uniqlo takes #1 in Pitot Mainstream Fashion IndexW37 2026
Nike takes #1 in Pitot Mainstream Fashion IndexW36 2026
Adidas takes #1 in Pitot Sportswear IndexW36 2026
Uniqlo takes #1 in Pitot Mainstream Fashion IndexW33 2026
Nike takes #1 in Pitot Mainstream Fashion IndexW32 2026
Nike posts largest score decline in Pitot Mainstream Fashion IndexW31 2026