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Pitot Index® brand record

COS

Mainstream Fashion

COS is currently outside the Top 10 of the Pitot Mainstream Fashion Index. It last appeared at 4th in W45 2026 with a published AI brand score of 68.8. Its highest position is 3rd (W33 2026), and it has been in the Top 10 in 14 of 17 published cycles.

Pitot Mainstream Fashion Index

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Currently outside the Pitot Index® Top 10. Last appeared at 4th in W45 2026 with a published score of 68.8.

First Top 10 appearance
W30 2026
Highest position
3rd
W33 2026
Top 10 appearances
14
of 17 published cycles
Cycles in 1st
0
peak score 68.8 (W45 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W45 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W45 20264th68.8
W42 20266th67.6
W41 20263rd68.1
W40 20263rd68.1
W39 2026 (flagged)6th60.6
W38 20263rd68.3
W37 20265th66.3
W36 20265th66.3
W35 20263rd67.3
W34 20263rd68.0
W33 20263rd65.7
W32 20264th68.6

Also in the Pitot Mainstream Fashion Index, W46 2026

Uniqlo1st · 74.9 Levi's2nd · 74.4 Nike3rd · 72.4 Adidas4th · 71.8 Zara5th · 70.1 H&M6th · 64.4 Mango7th · 63.4 Primark8th · 57.1 Gap9th · 56.3 Topshop10th · 53.5

Latest Pitot Index news — COS

COS drops out of Pitot Mainstream Fashion Top 10W43 2026 AI model cohorts diverge on COS in Pitot Mainstream Fashion IndexW41 2026 COS enters Pitot Mainstream Fashion Top 3W38 2026 COS enters Pitot Mainstream Fashion Top 3W33 2026

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