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Chanel: Authority score as read by AI falls 6.1 points in Pitot Luxury Fashion Index
As read by AI systems, the Authority score for Chanel fell from 93.7 to 87.6 in the Pitot Luxury Fashion Index for W45 2026. Its published AI brand score eased 0.8 points to 83.5, 2nd in the industry. Source: Pitot Index® — Luxury Fashion, W45 2026.
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Google: Reputation score as read by AI rises 5.6 points in Pitot Consumer Technology Index
As read by AI systems, the Reputation score for Google rose from 42.0 to 47.6 in the Pitot Consumer Technology Index for W45 2026. Its published AI brand score rose 1.3 points to 75.2, 2nd in the industry. The position is its highest since tracking began. Source: Pitot Index® — Consumer Technology, W45 2026.
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Zara: Authority score as read by AI falls 5.4 points in Pitot Mainstream Fashion Index
As read by AI systems, the Authority score for Zara fell from 79.3 to 73.9 in the Pitot Mainstream Fashion Index for W45 2026. Its published AI brand score eased 1.8 points to 68.9, 3rd in the industry. Source: Pitot Index® — Mainstream Fashion, W45 2026.
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Lancôme: Context score as read by AI rises 4.6 points in Pitot Beauty Index
As read by AI systems, the Context score for Lancôme rose from 76.9 to 81.5 in the Pitot Beauty Index for W45 2026. Its published AI brand score rose 2.3 points to 75.1, 3rd in the industry. Source: Pitot Index® — Beauty, W45 2026.
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Honda: Authority score as read by AI falls 4.3 points in Pitot Mainstream Automotive Index
As read by AI systems, the Authority score for Honda fell from 72.8 to 68.5 in the Pitot Mainstream Automotive Index for W45 2026. Its published AI brand score eased 1.2 points to 77.8, 2nd in the industry. Source: Pitot Index® — Mainstream Automotive, W45 2026.
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Six Senses: Expertise Visibility score as read by AI falls 5.2 points in Pitot Hospitality Index
As read by AI systems, the Expertise Visibility score for Six Senses fell from 70.9 to 65.7 in the Pitot Hospitality Index for W45 2026. Its published AI brand score eased 2.1 points to 73.6, 6th in the industry. Source: Pitot Index® — Hospitality, W45 2026.
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Volkswagen: Authority score as read by AI falls 5.0 points in Pitot Mainstream Automotive Index
As read by AI systems, the Authority score for Volkswagen fell from 71.7 to 66.7 in the Pitot Mainstream Automotive Index for W45 2026. Its published AI brand score eased 0.3 points to 66.4, 8th in the industry. Source: Pitot Index® — Mainstream Automotive, W45 2026.
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Allianz is the biggest mover in Pitot Insurance Index this week, up 2.0 points
The published AI brand score for Allianz went from 73.8 to 75.8 in the Pitot Insurance Index for W45 2026, the largest weekly change in score among brands in the Pitot Insurance Top 10 in both weeks. The largest dimension change was perceived Reputation, up 5.4 points. The brand ranks 3rd, unchanged on the week. Source: Pitot Index® — Insurance, W45 2026.
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Rolls-Royce: Context score as read by AI falls 6.7 points in Pitot Luxury Automotive Index
As read by AI systems, the Context score for Rolls-Royce fell from 81.7 to 75.0 in the Pitot Luxury Automotive Index for W44 2026. Its published AI brand score eased 1.7 points to 81.2, 1st in the industry. Source: Pitot Index® — Luxury Automotive, W44 2026.
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Porsche: Authority score as read by AI falls 5.0 points in Pitot Luxury Automotive Index
As read by AI systems, the Authority score for Porsche fell from 83.7 to 78.7 in the Pitot Luxury Automotive Index for W44 2026. Its published AI brand score eased 0.4 points to 81.1, 2nd in the industry. Source: Pitot Index® — Luxury Automotive, W44 2026.
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Omega rise stalls in Pitot Watches Index
Omega has fallen to 7th in the Pitot Watches Index for W44 2026, from 4th, ending a rise of 3 places over the preceding 3 cycles. Its published AI brand score is 80.3. Source: Pitot Index® — Watches, W44 2026.
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Louis Vuitton: Authority score as read by AI rises 4.3 points in Pitot Luxury Fashion Index
As read by AI systems, the Authority score for Louis Vuitton rose from 78.3 to 82.6 in the Pitot Luxury Fashion Index for W44 2026. Its published AI brand score rose 1.4 points to 80.0, 4th in the industry. Source: Pitot Index® — Luxury Fashion, W44 2026.
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Adidas: Authority score as read by AI rises 4.2 points in Pitot Mainstream Fashion Index
As read by AI systems, the Authority score for Adidas rose from 69.1 to 73.3 in the Pitot Mainstream Fashion Index for W44 2026. Its published AI brand score rose 0.2 points to 72.2, 4th in the industry. Source: Pitot Index® — Mainstream Fashion, W44 2026.
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Nio: Reputation score as read by AI rises 4.0 points in Pitot EV Automotive Index
As read by AI systems, the Reputation score for Nio rose from 44.8 to 48.8 in the Pitot EV Automotive Index for W44 2026. Its published AI brand score was unchanged at 62.4, 9th in the industry. Source: Pitot Index® — EV Automotive, W44 2026.
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Koenigsegg: Context score as read by AI falls 4.1 points in Pitot Performance Automotive Index
As read by AI systems, the Context score for Koenigsegg fell from 53.9 to 49.8 in the Pitot Performance Automotive Index for W44 2026. Its published AI brand score eased 0.7 points to 76.2, 5th in the industry. Source: Pitot Index® — Performance Automotive, W44 2026.
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Nike is the biggest mover in Pitot Mainstream Fashion Index this week, up 2.4 points
The published AI brand score for Nike went from 71.1 to 73.5 in the Pitot Mainstream Fashion Index for W44 2026, the largest weekly change in score among brands in the Pitot Mainstream Fashion Top 10 in both weeks. The largest dimension change was perceived Context, up 3.9 points. The brand ranks 3rd, from 4th in W43 2026. Source: Pitot Index® — Mainstream Fashion, W44 2026.
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L'Oréal takes 1st place in Pitot Beauty Index
L'Oréal has moved from 3rd to 1st in the Pitot Beauty Index for W43 2026, displacing Chanel. Its published AI brand score increased from 74.7 to 75.3. Source: Pitot Index® — Beauty, W43 2026.
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Macallan enters Pitot Spirits Top 3
Macallan has moved from 5th to 2nd in the Pitot Spirits Index for W43 2026. Its published AI brand score increased from 76.5 to 77.6. Source: Pitot Index® — Spirits, W43 2026.
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Nike drops out of Pitot Mainstream Fashion Top 3
Nike has fallen from 2nd to 4th in the Pitot Mainstream Fashion Index for W43 2026. Its published AI brand score eased from 73.1 to 71.1. Source: Pitot Index® — Mainstream Fashion, W43 2026.
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Uniqlo halts decline in Pitot Mainstream Fashion Index
Uniqlo has risen to 2nd in the Pitot Mainstream Fashion Index for W43 2026, from 4th, ending a decline of 3 places over the preceding 3 cycles. Its published AI brand score is 72.6. Source: Pitot Index® — Mainstream Fashion, W43 2026.
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Seiko drops out of Pitot Watches Top 10
Seiko is outside the Pitot Watches Index Top 10 for W43 2026, after ranking 3rd with a published AI brand score of 82.3 in W42 2026. Source: Pitot Index® — Watches, W43 2026.
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BlackRock drops out of Pitot Finance Top 10
BlackRock is outside the Pitot Finance Index Top 10 for W43 2026, after ranking 2nd with a published AI brand score of 75.1 in W42 2026. Source: Pitot Index® — Finance, W43 2026.
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Bentley reaches highest-ever Pitot Luxury Automotive ranking
Bentley ranks 5th in the Pitot Luxury Automotive Index for W43 2026, its highest position since tracking began. Its previous best was 6th, across 13 published cycles. Source: Pitot Index® — Luxury Automotive, W43 2026.
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Lancôme halts decline in Pitot Beauty Index
Lancôme has risen to 5th in the Pitot Beauty Index for W43 2026, from 6th, ending a decline of 3 places over the preceding 3 cycles. Its published AI brand score is 73.9. Source: Pitot Index® — Beauty, W43 2026.
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Jaeger-LeCoultre returns to Pitot Watches Top 10
Jaeger-LeCoultre has returned to the Pitot Watches Index Top 10 in 3rd place for W43 2026, with a published AI brand score of 81.8. Its previous appearance was in W41 2026. Source: Pitot Index® — Watches, W43 2026.
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The North Face returns to Pitot Sportswear Top 10
The North Face has returned to the Pitot Sportswear Index Top 10 in 2nd place for W43 2026, with a published AI brand score of 73.9. Its previous appearance was in W41 2026. Source: Pitot Index® — Sportswear, W43 2026.
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COS drops out of Pitot Mainstream Fashion Top 10
COS is outside the Pitot Mainstream Fashion Index Top 10 for W43 2026, after ranking 6th with a published AI brand score of 67.6 in W42 2026. Source: Pitot Index® — Mainstream Fashion, W43 2026.
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MAC Cosmetics drops out of Pitot Beauty Top 10
MAC Cosmetics is outside the Pitot Beauty Index Top 10 for W43 2026, after ranking 7th with a published AI brand score of 73.1 in W42 2026. Source: Pitot Index® — Beauty, W43 2026.
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Levi's enters Pitot Mainstream Fashion Top 10
Levi's has entered the Pitot Mainstream Fashion Index Top 10 in 1st place for W42 2026, with a published AI brand score of 75.2. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Mainstream Fashion, W42 2026.
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Chanel takes 1st place in Pitot Beauty Index
Chanel has moved from =2nd to 1st in the Pitot Beauty Index for W42 2026, displacing Shiseido. Its published AI brand score increased from 74.1 to 75.4. Source: Pitot Index® — Beauty, W42 2026.
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Louis Vuitton enters Pitot Luxury Fashion Top 3
Louis Vuitton has moved from 5th to 3rd in the Pitot Luxury Fashion Index for W42 2026. Its published AI brand score increased from 79.0 to 80.4. Source: Pitot Index® — Luxury Fashion, W42 2026.
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Rolex enters Pitot Watches Top 3
Rolex has moved from 4th to 2nd in the Pitot Watches Index for W42 2026. Its published AI brand score increased from 82.3 to 82.5. Source: Pitot Index® — Watches, W42 2026.
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Four Seasons takes 1st place in Pitot Hospitality Index
Four Seasons has moved from 2nd to 1st in the Pitot Hospitality Index for W42 2026, displacing Ritz-Carlton. Its published AI brand score increased from 82.1 to 82.7. Source: Pitot Index® — Hospitality, W42 2026.
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ASICS enters Pitot Sportswear Top 3
ASICS has moved from 4th to 2nd in the Pitot Sportswear Index for W42 2026. Its published AI brand score increased from 72.6 to 73.2. Source: Pitot Index® — Sportswear, W42 2026.
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Glenfiddich enters Pitot Spirits Top 3
Glenfiddich has moved from 4th to 2nd in the Pitot Spirits Index for W42 2026. Its published AI brand score increased from 77.3 to 78.3. Source: Pitot Index® — Spirits, W42 2026.
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Land Rover enters Pitot Luxury Automotive Top 10
Land Rover has entered the Pitot Luxury Automotive Index Top 10 in 10th place for W42 2026, with a published AI brand score of 69.8. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Luxury Automotive, W42 2026.
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PayPal enters Pitot Finance Top 10
PayPal has entered the Pitot Finance Index Top 10 in 8th place for W42 2026, with a published AI brand score of 66.9. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Finance, W42 2026.
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Ferrari drops out of Pitot Luxury Automotive Top 3
Ferrari has fallen from 3rd to 4th in the Pitot Luxury Automotive Index for W42 2026. Its published AI brand score eased from 80.3 to 80.2. Source: Pitot Index® — Luxury Automotive, W42 2026.
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Uniqlo drops out of Pitot Mainstream Fashion Top 3
Uniqlo has fallen from 1st to 4th in the Pitot Mainstream Fashion Index for W42 2026. Its published AI brand score increased from 71.7 to 71.9. Source: Pitot Index® — Mainstream Fashion, W42 2026.
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Zara drops out of Pitot Mainstream Fashion Top 3
Zara has fallen from 2nd to 5th in the Pitot Mainstream Fashion Index for W42 2026. Its published AI brand score increased from 70.7 to 71.6. Source: Pitot Index® — Mainstream Fashion, W42 2026.
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AI model cohorts diverge on COS in Pitot Mainstream Fashion Index
COS's published regional scores in the Pitot Mainstream Fashion Index span 8.5 points across the West, East and EMEA model cohorts for W41 2026, widening from 6.7 points. The brand ranks 3rd with a global published score of 68.1. Source: Pitot Index® — Mainstream Fashion, W41 2026.
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AI model cohorts diverge on Qatar Airways in Pitot Airlines Index
Qatar Airways's published regional scores in the Pitot Airlines Index span 13.4 points across the West, East and EMEA model cohorts for W41 2026, widening from 11.5 points. The brand ranks 3rd with a global published score of 76.8. Source: Pitot Index® — Airlines, W41 2026.
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AI model cohorts diverge on Sony in Pitot Consumer Technology Index
Sony's published regional scores in the Pitot Consumer Technology Index span 11.1 points across the West, East and EMEA model cohorts for W41 2026, widening from 9.4 points. The brand ranks 2nd with a global published score of 74.6. Source: Pitot Index® — Consumer Technology, W41 2026.
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Louis Vuitton holds score, slips one place in Pitot Luxury Fashion Index
Louis Vuitton ranks 5th in the Pitot Luxury Fashion Index for W41 2026, from 4th in W40 2026. Its published AI brand score is 79.0, unchanged from W40. Corrected 6 Oct 2026: an earlier version described an uninterrupted decline across three cycles; the published score was unchanged from W40 to W41. Source: Pitot Index® — Luxury Fashion, W41 2026.
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Apple takes 1st place in Pitot Consumer Technology Index
Apple has moved from 2nd to 1st in the Pitot Consumer Technology Index for W40 2026, displacing NVIDIA. Its published AI brand score eased from 78.3 to 78.1. Source: Pitot Index® — Consumer Technology, W40 2026.
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Sony enters Pitot Consumer Technology Top 3
Sony has moved from 4th to 2nd in the Pitot Consumer Technology Index for W40 2026. Its published AI brand score increased from 74.6 to 74.7. The position is its highest since tracking began. Source: Pitot Index® — Consumer Technology, W40 2026.
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Rémy Martin drops out of Pitot Spirits Top 3
Rémy Martin has fallen from 2nd to 5th in the Pitot Spirits Index for W40 2026. Its published AI brand score eased from 78.4 to 76.4. Source: Pitot Index® — Spirits, W40 2026.
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Porsche holds 1st place in Pitot Performance Automotive Index for 11 consecutive weeks
Porsche has been 1st in the Pitot Performance Automotive Index in every weekly cycle since it began in W30 2026: 11 consecutive weeks to W40. Its published AI brand score is 81.5, 1.6 points ahead of second-placed BMW M. Corrected 29 Sep 2026: an earlier version described this as ten consecutive weeks. Source: Pitot Index® — Performance Automotive, W40 2026.
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Toyota holds 1st place in Pitot Mainstream Automotive Index for 11 consecutive weeks
Toyota has been 1st in the Pitot Mainstream Automotive Index in every weekly cycle since it began in W30 2026: 11 consecutive weeks to W40. Its published AI brand score is 81.7, 2.9 points ahead of second-placed Honda. Corrected 29 Sep 2026: an earlier version described this as ten consecutive weeks. Source: Pitot Index® — Mainstream Automotive, W40 2026.
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Hermès holds 1st place in Pitot Luxury Fashion Index for 11 consecutive weeks
Hermès has been 1st in the Pitot Luxury Fashion Index in every weekly cycle since it began in W30 2026: 11 consecutive weeks to W40. Its published AI brand score is 85.8, 1.9 points ahead of second-placed Chanel. Corrected 29 Sep 2026: an earlier version described this as ten consecutive weeks. Source: Pitot Index® — Luxury Fashion, W40 2026.
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Patek Philippe back in 1st place in Pitot Watches
Patek Philippe is 1st in the Pitot Watches Index for W40 2026. It has led 10 of the 11 weekly cycles since W30; the exception was W39, a cycle flagged for a measurement fault, when Rolex ranked first. Its published AI brand score is 84.3, 1.1 points ahead of second-placed Rolex. Corrected 29 Sep 2026: an earlier version described this as ten consecutive weeks. Source: Pitot Index® — Watches, W40 2026.
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L'Oréal halts decline in Pitot Beauty Index
L'Oréal has risen to 3rd in the Pitot Beauty Index for W40 2026, from 5th, ending a decline of 4 places over the preceding 3 cycles. Its published AI brand score is 74.4. Source: Pitot Index® — Beauty, W40 2026.
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Macallan halts decline in Pitot Spirits Index
Macallan has risen to =3rd in the Pitot Spirits Index for W40 2026, from 5th, ending a decline of 4 places over the preceding 3 cycles. Its published AI brand score is 77.5. Source: Pitot Index® — Spirits, W40 2026.
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Singapore Airlines posts largest score gain in Pitot Airlines Index
Singapore Airlines's published AI brand score rose 2.5 points to 81.8 in the Pitot Airlines Index for W40 2026, the largest increase in the sector this cycle. The brand ranks 1st, unchanged on the week. Source: Pitot Index® — Airlines, W40 2026.
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No Signal Wire stories for W39 2026
W39 results are in the Index and on brand pages, but we did not report on them: one of the AI systems we measure returned empty answers to most questions that week, so W39's movements reflect a measurement fault, not a change in how AI sees these brands. The fault was fixed for W40, and W40 stories compare with W38. Source: Pitot Index® — W39 2026 measurement record.
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Lexus enters Pitot Mainstream Automotive Top 10
Lexus has entered the Pitot Mainstream Automotive Index Top 10 in 3rd place for W38 2026, with a published AI brand score of 73.8. Source: Pitot Index® — Mainstream Automotive, W38 2026.
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Cartier enters Pitot Luxury Fashion Top 10
Cartier has entered the Pitot Luxury Fashion Index Top 10 in 5th place for W38 2026, with a published AI brand score of 78.7. Source: Pitot Index® — Luxury Fashion, W38 2026.
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COS enters Pitot Mainstream Fashion Top 3
COS has moved from 5th to 3rd in the Pitot Mainstream Fashion Index for W38 2026. Its published AI brand score increased from 66.3 to 68.3. Source: Pitot Index® — Mainstream Fashion, W38 2026.
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Lancôme enters Pitot Beauty Top 3
Lancôme has moved from 5th to 3rd in the Pitot Beauty Index for W38 2026. Its published AI brand score increased from 72.5 to 74.4. The position is its highest since tracking began. Source: Pitot Index® — Beauty, W38 2026.
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Adidas enters Pitot Sportswear Top 3
Adidas has moved from 4th to 2nd in the Pitot Sportswear Index for W38 2026. Its published AI brand score increased from 70.8 to 73.0. Source: Pitot Index® — Sportswear, W38 2026.
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Bentley posts largest score gain in Pitot Luxury Automotive Index
Bentley's published AI brand score rose 4.3 points to 78.0 in the Pitot Luxury Automotive Index for W38 2026, the largest increase in the sector this cycle. The brand ranks 6th, from 7th in W37 2026. Source: Pitot Index® — Luxury Automotive, W38 2026.
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Koenigsegg posts largest score gain in Pitot Performance Automotive Index
Koenigsegg's published AI brand score rose 4.2 points to 79.0 in the Pitot Performance Automotive Index for W38 2026, the largest increase in the sector this cycle. The brand ranks 4th, from 5th in W37 2026. Source: Pitot Index® — Performance Automotive, W38 2026.
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Deutsche Bank enters Pitot Finance Top 10
Deutsche Bank has entered the Pitot Finance Index Top 10 in 10th place for W38 2026, with a published AI brand score of 64.1. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Finance, W38 2026.
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L'Oréal drops out of Pitot Beauty Top 3
L'Oréal has fallen from 2nd to 5th in the Pitot Beauty Index for W38 2026. Its published AI brand score increased from 73.9 to 74.0. Source: Pitot Index® — Beauty, W38 2026.
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Geely enters Pitot EV Automotive Top 10
Geely has entered the Pitot EV Automotive Index Top 10 in 7th place for W38 2026, with a published AI brand score of 65.8. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — EV Automotive, W38 2026.
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Cartier posts largest score gain in Pitot Watches Index
Cartier's published AI brand score rose 3.4 points to 78.6 in the Pitot Watches Index for W38 2026, the largest increase in the sector this cycle. The brand ranks 7th, from 9th in W37 2026. Source: Pitot Index® — Watches, W38 2026.
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Adidas drops out of Pitot Mainstream Fashion Top 10
Adidas is outside the Pitot Mainstream Fashion Index Top 10 for W38 2026, after ranking 2nd with a published AI brand score of 71.7 in W37 2026. Source: Pitot Index® — Mainstream Fashion, W38 2026.
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Uniqlo takes 1st place in Pitot Mainstream Fashion Index
Uniqlo has moved from 2nd to 1st in the Pitot Mainstream Fashion Index for W37 2026, displacing Nike. Its published AI brand score eased from 73.1 to 72.5. Source: Pitot Index® — Mainstream Fashion, W37 2026.
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Nike takes 1st place in Pitot Sportswear Index
Nike has moved from =2nd to 1st in the Pitot Sportswear Index for W37 2026, displacing Adidas. Its published AI brand score increased from 73.9 to 74.8. Source: Pitot Index® — Sportswear, W37 2026.
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Estée Lauder posts largest score decline in Pitot Beauty Index
Estée Lauder's published AI brand score fell 4.2 points to 70.6 in the Pitot Beauty Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 7th, from 4th in W36 2026. Source: Pitot Index® — Beauty, W37 2026.
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Adidas posts largest score decline in Pitot Sportswear Index
Adidas's published AI brand score fell 4.1 points to 70.8 in the Pitot Sportswear Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 4th, from 1st in W36 2026. Source: Pitot Index® — Sportswear, W37 2026.
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Gap posts largest score decline in Pitot Mainstream Fashion Index
Gap's published AI brand score fell 5.6 points to 53.1 in the Pitot Mainstream Fashion Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 10th, from 8th in W36 2026. Source: Pitot Index® — Mainstream Fashion, W37 2026.
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St. Regis posts largest score decline in Pitot Hospitality Index
St. Regis's published AI brand score fell 5.4 points to 69.3 in the Pitot Hospitality Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 10th, from 7th in W36 2026. Source: Pitot Index® — Hospitality, W37 2026.
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Porsche drops out of Pitot Luxury Automotive Top 3
Porsche has fallen from 2nd to 4th in the Pitot Luxury Automotive Index for W37 2026. Its published AI brand score eased from 83.0 to 79.2. Source: Pitot Index® — Luxury Automotive, W37 2026.
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BlackRock drops out of Pitot Finance Top 3
BlackRock has fallen from 3rd to 4th in the Pitot Finance Index for W37 2026. Its published AI brand score eased from 72.7 to 72.6. Source: Pitot Index® — Finance, W37 2026.
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Macallan drops out of Pitot Spirits Top 3
Macallan has fallen from 3rd to 5th in the Pitot Spirits Index for W37 2026. Its published AI brand score eased from 78.0 to 75.4. Source: Pitot Index® — Spirits, W37 2026.
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Versace posts largest score decline in Pitot Luxury Fashion Index
Versace's published AI brand score fell 4.0 points to 70.7 in the Pitot Luxury Fashion Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 10th, from 8th in W36 2026. Source: Pitot Index® — Luxury Fashion, W37 2026.
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Wells Fargo posts largest score decline in Pitot Finance Index
Wells Fargo's published AI brand score fell 4.0 points to 54.6 in the Pitot Finance Index for W37 2026, the largest decrease in the sector this cycle. The brand ranks 10th, unchanged on the week. Source: Pitot Index® — Finance, W37 2026.
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Jaeger-LeCoultre rise stalls in Pitot Watches Index
Jaeger-LeCoultre has fallen to 3rd in the Pitot Watches Index for W37 2026, from 2nd, ending a rise of 4 places over the preceding 3 cycles. Its published AI brand score is 81.5. Source: Pitot Index® — Watches, W37 2026.
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Adidas takes 1st place in Pitot Sportswear Index
Adidas has moved from 2nd to 1st in the Pitot Sportswear Index for W36 2026, displacing Nike. Its published AI brand score increased from 73.9 to 74.9. Nike had led the sector for 6 consecutive weeks. Source: Pitot Index® — Sportswear, W36 2026.
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Columbia Sportswear enters Pitot Sportswear Top 10
Columbia Sportswear has entered the Pitot Sportswear Index Top 10 in 6th place for W36 2026, with a published AI brand score of 67.3. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Sportswear, W36 2026.
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Nike takes 1st place in Pitot Mainstream Fashion Index
Nike has entered the Pitot Mainstream Fashion Index in 1st place for W36 2026, displacing Uniqlo. Source: Pitot Index® — Mainstream Fashion, W36 2026.
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Jaeger-LeCoultre enters Pitot Watches Top 3
Jaeger-LeCoultre has moved from 6th to 2nd in the Pitot Watches Index for W36 2026. Its published AI brand score increased from 80.8 to 82.3. Source: Pitot Index® — Watches, W36 2026.
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Shiseido takes 1st place in Pitot Beauty Index
Shiseido has moved from 3rd to 1st in the Pitot Beauty Index for W36 2026, displacing L'Oréal. Its published AI brand score increased from 70.9 to 75.6. Source: Pitot Index® — Beauty, W36 2026.
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Chanel enters Pitot Beauty Top 3
Chanel has moved from 5th to =3rd in the Pitot Beauty Index for W36 2026. Its published AI brand score increased from 69.1 to 74.8. Source: Pitot Index® — Beauty, W36 2026.
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Four Seasons takes 1st place in Pitot Hospitality Index
Four Seasons has moved from 3rd to 1st in the Pitot Hospitality Index for W36 2026, displacing Aman. Its published AI brand score increased from 82.4 to 83.3. Source: Pitot Index® — Hospitality, W36 2026.
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NVIDIA takes 1st place in Pitot Consumer Technology Index
NVIDIA has entered the Pitot Consumer Technology Index in 1st place for W36 2026, displacing Apple. Source: Pitot Index® — Consumer Technology, W36 2026.
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Hennessy takes 1st place in Pitot Spirits Index
Hennessy has moved from 2nd to 1st in the Pitot Spirits Index for W36 2026, displacing Macallan. Its published AI brand score increased from 78.9 to 80.4. Source: Pitot Index® — Spirits, W36 2026.
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Massimo Dutti posts largest score decline in Pitot Mainstream Fashion Index
Massimo Dutti's published AI brand score fell 8.5 points to 57.0 in the Pitot Mainstream Fashion Index for W36 2026, the largest decrease in the sector this cycle. The brand ranks 9th, from 4th in W35 2026. Source: Pitot Index® — Mainstream Fashion, W36 2026.
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Zara drops out of Pitot Mainstream Fashion Top 3
Zara has fallen from 2nd to 4th in the Pitot Mainstream Fashion Index for W36 2026. Its published AI brand score increased from 71.6 to 71.8. Source: Pitot Index® — Mainstream Fashion, W36 2026.
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Vacheron Constantin drops out of Pitot Watches Top 3
Vacheron Constantin has fallen from =3rd to 6th in the Pitot Watches Index for W36 2026. Its published AI brand score eased from 81.4 to 80.8. Source: Pitot Index® — Watches, W36 2026.
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Aman takes 1st place in Pitot Hospitality Index
Aman has moved from 2nd to 1st in the Pitot Hospitality Index for W35 2026, displacing Four Seasons. Its published AI brand score eased from 83.3 to 83.2. Four Seasons had led the sector for 5 consecutive weeks. Source: Pitot Index® — Hospitality, W35 2026.
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Macallan takes 1st place in Pitot Spirits Index
Macallan has moved from 2nd to 1st in the Pitot Spirits Index for W35 2026, displacing Hennessy. Its published AI brand score was unchanged at 79.4. Hennessy had led the sector for 5 consecutive weeks. Source: Pitot Index® — Spirits, W35 2026.
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Salomon enters Pitot Sportswear Top 10
Salomon has entered the Pitot Sportswear Index Top 10 in 6th place for W35 2026, with a published AI brand score of 70.1. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Sportswear, W35 2026.
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BMW enters Pitot Mainstream Automotive Top 3
BMW has moved from 4th to 3rd in the Pitot Mainstream Automotive Index for W35 2026. Its published AI brand score increased from 74.4 to 74.5. Source: Pitot Index® — Mainstream Automotive, W35 2026.
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Louis Vuitton enters Pitot Luxury Fashion Top 3
Louis Vuitton has moved from 4th to 3rd in the Pitot Luxury Fashion Index for W35 2026. Its published AI brand score increased from 80.8 to 81.1. Source: Pitot Index® — Luxury Fashion, W35 2026.
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Chanel posts largest score decline in Pitot Beauty Index
Chanel's published AI brand score fell 6.7 points to 69.1 in the Pitot Beauty Index for W35 2026, the largest decrease in the sector this cycle. The brand ranks 5th, from 3rd in W34 2026. Source: Pitot Index® — Beauty, W35 2026.
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Apple takes 1st place in Pitot Consumer Technology Index
Apple has moved from 2nd to 1st in the Pitot Consumer Technology Index for W35 2026, displacing NVIDIA. Its published AI brand score increased from 78.3 to 78.6. Source: Pitot Index® — Consumer Technology, W35 2026.
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Microsoft enters Pitot Consumer Technology Top 3
Microsoft has moved from =6th to 3rd in the Pitot Consumer Technology Index for W35 2026. Its published AI brand score increased from 71.8 to 72.6. Source: Pitot Index® — Consumer Technology, W35 2026.
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Glenfiddich enters Pitot Spirits Top 3
Glenfiddich has moved from 5th to 3rd in the Pitot Spirits Index for W35 2026. Its published AI brand score increased from 77.0 to 77.8. Source: Pitot Index® — Spirits, W35 2026.
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Audi Sport enters Pitot Performance Automotive Top 10
Audi Sport has entered the Pitot Performance Automotive Index Top 10 in 8th place for W35 2026, with a published AI brand score of 74.0. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Performance Automotive, W35 2026.
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LG enters Pitot Consumer Technology Top 10
LG has entered the Pitot Consumer Technology Index Top 10 in 8th place for W35 2026, with a published AI brand score of 69.9. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Consumer Technology, W35 2026.
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Ferrari drops out of Pitot Luxury Automotive Top 3
Ferrari has fallen from 2nd to 4th in the Pitot Luxury Automotive Index for W35 2026. Its published AI brand score eased from 82.7 to 80.4. Source: Pitot Index® — Luxury Automotive, W35 2026.
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Mercedes-Benz drops out of Pitot Mainstream Automotive Top 3
Mercedes-Benz has fallen from 3rd to 4th in the Pitot Mainstream Automotive Index for W35 2026. Its published AI brand score eased from 75.5 to 74.1. Source: Pitot Index® — Mainstream Automotive, W35 2026.
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UBS enters Pitot Finance Top 3
UBS has moved from 4th to =3rd in the Pitot Finance Index for W35 2026. Its published AI brand score eased from 72.9 to 72.1. Source: Pitot Index® — Finance, W35 2026.
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BNP Paribas enters Pitot Finance Top 10
BNP Paribas has entered the Pitot Finance Index Top 10 in 5th place for W34 2026, with a published AI brand score of 71.3. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Finance, W34 2026.
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NVIDIA takes 1st place in Pitot Consumer Technology Index
NVIDIA has entered the Pitot Consumer Technology Index in 1st place for W34 2026, displacing Apple. Source: Pitot Index® — Consumer Technology, W34 2026.
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Goldman Sachs enters Pitot Finance Top 3
Goldman Sachs has moved from 5th to 3rd in the Pitot Finance Index for W34 2026. Its published AI brand score increased from 71.3 to 73.1. Source: Pitot Index® — Finance, W34 2026.
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Forever enters Pitot Mainstream Fashion Top 10
Forever has entered the Pitot Mainstream Fashion Index Top 10 in 10th place for W34 2026, with a published AI brand score of 50.8. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Mainstream Fashion, W34 2026.
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Jack Daniel's enters Pitot Spirits Top 10
Jack Daniel's has entered the Pitot Spirits Index Top 10 in 8th place for W34 2026, with a published AI brand score of 71.6. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Spirits, W34 2026.
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Bacardi enters Pitot Spirits Top 10
Bacardi has entered the Pitot Spirits Index Top 10 in 10th place for W34 2026, with a published AI brand score of 68.0. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Spirits, W34 2026.
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BlackRock drops out of Pitot Finance Top 10
BlackRock is outside the Pitot Finance Index Top 10 for W34 2026, after ranking 3rd with a published AI brand score of 73.4 in W33 2026. Source: Pitot Index® — Finance, W34 2026.
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Google rise stalls in Pitot Consumer Technology Index
Google has fallen to 4th in the Pitot Consumer Technology Index for W34 2026, from 3rd, ending a rise of 3 places over the preceding 3 cycles. Its published AI brand score is 75.1. Source: Pitot Index® — Consumer Technology, W34 2026.
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Chivas Regal halts decline in Pitot Spirits Index
Chivas Regal has risen to 7th in the Pitot Spirits Index for W34 2026, from 9th, ending a decline of 3 places over the preceding 3 cycles. Its published AI brand score is 71.9. Source: Pitot Index® — Spirits, W34 2026.
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ANA posts largest score gain in Pitot Airlines Index
ANA's published AI brand score rose 2.6 points to 74.6 in the Pitot Airlines Index for W34 2026, the largest increase in the sector this cycle. The brand ranks 5th, unchanged on the week. Source: Pitot Index® — Airlines, W34 2026.
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Lululemon posts largest score decline in Pitot Sportswear Index
Lululemon's published AI brand score fell 2.7 points to 68.8 in the Pitot Sportswear Index for W34 2026, the largest decrease in the sector this cycle. The brand ranks 6th, from 4th in W33 2026. Source: Pitot Index® — Sportswear, W34 2026.
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Belmond posts largest score gain in Pitot Hospitality Index
Belmond's published AI brand score rose 2.5 points to 75.3 in the Pitot Hospitality Index for W34 2026, the largest increase in the sector this cycle. The brand ranks 6th, from 9th in W33 2026. Source: Pitot Index® — Hospitality, W34 2026.
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The North Face enters Pitot Sportswear Top 10
The North Face has entered the Pitot Sportswear Index Top 10 in 2nd place for W33 2026, with a published AI brand score of 74.7. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Sportswear, W33 2026.
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L'Oréal takes 1st place in Pitot Beauty Index
L'Oréal has moved from 3rd to 1st in the Pitot Beauty Index for W33 2026, displacing Chanel. Its published AI brand score increased from 74.8 to 75.6. Source: Pitot Index® — Beauty, W33 2026.
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Apple takes 1st place in Pitot Consumer Technology Index
Apple has moved from 2nd to 1st in the Pitot Consumer Technology Index for W33 2026, displacing NVIDIA. Its published AI brand score eased from 77.6 to 77.5. Source: Pitot Index® — Consumer Technology, W33 2026.
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Massimo Dutti enters Pitot Mainstream Fashion Top 10
Massimo Dutti has entered the Pitot Mainstream Fashion Index Top 10 in 5th place for W33 2026, with a published AI brand score of 65.1. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Mainstream Fashion, W33 2026.
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Morgan Stanley posts largest score gain in Pitot Finance Index
Morgan Stanley's published AI brand score rose 4.1 points to 75.3 in the Pitot Finance Index for W33 2026, the largest increase in the sector this cycle. The brand ranks 2nd, from 5th in W32 2026. Source: Pitot Index® — Finance, W33 2026.
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Mercedes-AMG posts largest score gain in Pitot Performance Automotive Index
Mercedes-AMG's published AI brand score rose 5.4 points to 79.2 in the Pitot Performance Automotive Index for W33 2026, the largest increase in the sector this cycle. The brand ranks 4th, from 6th in W32 2026. Source: Pitot Index® — Performance Automotive, W33 2026.
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Uniqlo takes 1st place in Pitot Mainstream Fashion Index
Uniqlo has moved from 2nd to 1st in the Pitot Mainstream Fashion Index for W33 2026, displacing Nike. Its published AI brand score increased from 71.6 to 72.2. Source: Pitot Index® — Mainstream Fashion, W33 2026.
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COS enters Pitot Mainstream Fashion Top 3
COS has moved from 4th to 3rd in the Pitot Mainstream Fashion Index for W33 2026. Its published AI brand score eased from 68.6 to 65.7. Source: Pitot Index® — Mainstream Fashion, W33 2026.
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Estée Lauder enters Pitot Beauty Top 3
Estée Lauder has moved from 5th to 2nd in the Pitot Beauty Index for W33 2026. Its published AI brand score increased from 74.2 to 75.4. Source: Pitot Index® — Beauty, W33 2026.
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Lancôme posts largest score gain in Pitot Beauty Index
Lancôme's published AI brand score rose 6.5 points to 70.6 in the Pitot Beauty Index for W33 2026, the largest increase in the sector this cycle. The brand ranks 7th, from 9th in W32 2026. Source: Pitot Index® — Beauty, W33 2026.
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JPMorgan Chase takes 1st place in Pitot Finance Index
JPMorgan Chase has moved from 3rd to 1st in the Pitot Finance Index for W33 2026, displacing Berkshire Hathaway. Its published AI brand score increased from 74.9 to 75.7. Source: Pitot Index® — Finance, W33 2026.
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Glenfiddich posts largest score gain in Pitot Spirits Index
Glenfiddich's published AI brand score rose 5.1 points to 77.4 in the Pitot Spirits Index for W33 2026, the largest increase in the sector this cycle. The brand ranks 4th, from =5th in W32 2026. Source: Pitot Index® — Spirits, W33 2026.
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Samsung enters Pitot Consumer Technology Top 3
Samsung has moved from 4th to 2nd in the Pitot Consumer Technology Index for W33 2026. Its published AI brand score increased from 73.2 to 75.7. Source: Pitot Index® — Consumer Technology, W33 2026.
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Nike takes 1st place in Pitot Mainstream Fashion Index
Nike has moved from 4th to 1st in the Pitot Mainstream Fashion Index for W32 2026, displacing Uniqlo. Its published AI brand score increased from 69.3 to 71.7. Source: Pitot Index® — Mainstream Fashion, W32 2026.
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Chanel takes 1st place in Pitot Beauty Index
Chanel has moved from 2nd to 1st in the Pitot Beauty Index for W32 2026, displacing Shiseido. Its published AI brand score eased from 75.3 to 75.1. Source: Pitot Index® — Beauty, W32 2026.
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Breguet enters Pitot Watches Top 10
Breguet has entered the Pitot Watches Index Top 10 in 4th place for W32 2026, with a published AI brand score of 80.9. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Watches, W32 2026.
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MAC Cosmetics enters Pitot Beauty Top 10
MAC Cosmetics has entered the Pitot Beauty Index Top 10 in 6th place for W32 2026, with a published AI brand score of 67.5. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Beauty, W32 2026.
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American Express enters Pitot Finance Top 10
American Express has entered the Pitot Finance Index Top 10 in 6th place for W32 2026, with a published AI brand score of 70.3. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Finance, W32 2026.
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Don Julio enters Pitot Spirits Top 10
Don Julio has entered the Pitot Spirits Index Top 10 in 6th place for W32 2026, with a published AI brand score of 72.3. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Spirits, W32 2026.
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ANTA enters Pitot Sportswear Top 10
ANTA has entered the Pitot Sportswear Index Top 10 in 7th place for W32 2026, with a published AI brand score of 61.5. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Sportswear, W32 2026.
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Vacheron Constantin enters Pitot Watches Top 3
Vacheron Constantin has moved from 4th to 3rd in the Pitot Watches Index for W32 2026. Its published AI brand score was unchanged at 82.0. Source: Pitot Index® — Watches, W32 2026.
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Dior enters Pitot Beauty Top 3
Dior has moved from 4th to =2nd in the Pitot Beauty Index for W32 2026. Its published AI brand score increased from 73.9 to 74.8. Source: Pitot Index® — Beauty, W32 2026.
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Google enters Pitot Consumer Technology Top 3
Google has moved from 5th to 3rd in the Pitot Consumer Technology Index for W32 2026. Its published AI brand score increased from 73.1 to 73.7. Source: Pitot Index® — Consumer Technology, W32 2026.
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Johnnie Walker enters Pitot Spirits Top 3
Johnnie Walker has moved from 4th to 3rd in the Pitot Spirits Index for W32 2026. Its published AI brand score eased from 78.3 to 75.5. Source: Pitot Index® — Spirits, W32 2026.
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Glenfiddich posts largest score decline in Pitot Spirits Index
Glenfiddich's published AI brand score fell 5.7 points to 72.3 in the Pitot Spirits Index for W32 2026, the largest decrease in the sector this cycle. The brand ranks =5th, unchanged on the week. Source: Pitot Index® — Spirits, W32 2026.
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Berkshire Hathaway enters Pitot Finance Top 10
Berkshire Hathaway has entered the Pitot Finance Index Top 10 in 1st place for W31 2026, with a published AI brand score of 78.8. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Finance, W31 2026.
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Rolls-Royce takes 1st place in Pitot Luxury Automotive Index
Rolls-Royce has moved from 3rd to 1st in the Pitot Luxury Automotive Index for W31 2026, displacing Porsche. Its published AI brand score increased from 80.0 to 82.7. Source: Pitot Index® — Luxury Automotive, W31 2026.
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Uniqlo takes 1st place in Pitot Mainstream Fashion Index
Uniqlo has moved from 3rd to 1st in the Pitot Mainstream Fashion Index for W31 2026, displacing Adidas. Its published AI brand score eased from 72.1 to 71.7. Source: Pitot Index® — Mainstream Fashion, W31 2026.
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Singapore Airlines takes 1st place in Pitot Airlines Index
Singapore Airlines has moved from 2nd to 1st in the Pitot Airlines Index for W31 2026, displacing Emirates. Its published AI brand score increased from 79.7 to 82.6. Source: Pitot Index® — Airlines, W31 2026.
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Audi enters Pitot Mainstream Automotive Top 10
Audi has entered the Pitot Mainstream Automotive Index Top 10 in 5th place for W31 2026, with a published AI brand score of 70.2. Source: Pitot Index® — Mainstream Automotive, W31 2026.
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Clinique enters Pitot Beauty Top 10
Clinique has entered the Pitot Beauty Index Top 10 in 7th place for W31 2026, with a published AI brand score of 69.7. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Beauty, W31 2026.
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Zara enters Pitot Mainstream Fashion Top 3
Zara has moved from 4th to 3rd in the Pitot Mainstream Fashion Index for W31 2026. Its published AI brand score eased from 71.3 to 70.5. Source: Pitot Index® — Mainstream Fashion, W31 2026.
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Nike posts largest score decline in Pitot Mainstream Fashion Index
Nike's published AI brand score fell 5.4 points to 69.3 in the Pitot Mainstream Fashion Index for W31 2026, the largest decrease in the sector this cycle. The brand ranks 4th, from 2nd in W30 2026. Source: Pitot Index® — Mainstream Fashion, W31 2026.
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Samsung enters Pitot Consumer Technology Top 3
Samsung has moved from 4th to 3rd in the Pitot Consumer Technology Index for W31 2026. Its published AI brand score increased from 74.4 to 74.8. Source: Pitot Index® — Consumer Technology, W31 2026.
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Rémy Martin enters Pitot Spirits Top 3
Rémy Martin has moved from 5th to 3rd in the Pitot Spirits Index for W31 2026. Its published AI brand score increased from 75.3 to 78.5. Source: Pitot Index® — Spirits, W31 2026.
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Lotus enters Pitot Performance Automotive Top 10
Lotus has entered the Pitot Performance Automotive Index Top 10 in 9th place for W31 2026, with a published AI brand score of 66.9. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Performance Automotive, W31 2026.
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Emirates posts largest score decline in Pitot Airlines Index
Emirates's published AI brand score fell 3.5 points to 78.3 in the Pitot Airlines Index for W31 2026, the largest decrease in the sector this cycle. The brand ranks 2nd, from 1st in W30 2026. Source: Pitot Index® — Airlines, W31 2026.
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Sony drops out of Pitot Consumer Technology Top 3
Sony has fallen from 3rd to 4th in the Pitot Consumer Technology Index for W31 2026. Its published AI brand score eased from 74.5 to 73.5. Source: Pitot Index® — Consumer Technology, W31 2026.
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Porsche takes 1st place in Pitot Luxury Automotive Index
Porsche has moved from 4th to 1st in the Pitot Luxury Automotive Index for W30 2026, displacing Mercedes-Benz. Its published AI brand score increased from 70.7 to 82.1. Source: Pitot Index® — Luxury Automotive, W30 2026.
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Bugatti enters Pitot Luxury Automotive Top 10
Bugatti has entered the Pitot Luxury Automotive Index Top 10 in 10th place for W30 2026, with a published AI brand score of 73.2. It is the brand's first appearance in any Pitot Index Top 10. Source: Pitot Index® — Luxury Automotive, W30 2026.
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Ferrari drops out of Pitot Luxury Automotive Top 3
Ferrari has fallen from 3rd to 4th in the Pitot Luxury Automotive Index for W30 2026. Its published AI brand score increased from 71.5 to 79.7. Source: Pitot Index® — Luxury Automotive, W30 2026.