Pitot Index® brand record
Bugatti
Head to head
Published AI brand score, all tracked industries
Performance Automotive#7 · 74.3
Luxury Automotive#10 · 66.0
Score record — last 12 cycles, side by side
| Cycle | Performance Automotive | Luxury Automotive |
|---|---|---|
| W40 2026 | 74.3 #7 | — |
| W39 2026 | 66.2 #7 | 66.0 #10 |
| W38 2026 | 76.1 #6 | 75.1 #9 |
| W37 2026 | 73.8 #6 | — |
| W36 2026 | 76.7 #6 | 76.3 #7 |
| W35 2026 | 76.2 #5 | — |
| W34 2026 | 75.2 #6 | 73.6 #10 |
| W33 2026 | 75.2 #6 | 75.1 #6 |
| W32 2026 | 75.5 #5 | 73.8 #8 |
| W31 2026 | 74.9 #5 | 74.3 #9 |
| W30 2026 | 71.1 #6 | 73.2 #10 |
Pitot Performance Automotive Index
View the Index →Current rank
#7 —
from #7 in W39 2026
Published score
74.3
+8.1 vs W39 2026
Measurement period
W40 2026
published 27 September 2026
First Top 10 appearance
W30 2026
Highest position
#5
W31 2026
Top 10 appearances
11
of 11 published cycles
Cycles at #1
0
peak score 76.7 (W36 2026)
Ranking record — last 11 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W40 2026 | #7 | 74.3 |
| W39 2026 | #7 | 66.2 |
| W38 2026 | #6 | 76.1 |
| W37 2026 | #6 | 73.8 |
| W36 2026 | #6 | 76.7 |
| W35 2026 | #5 | 76.2 |
| W34 2026 | #6 | 75.2 |
| W33 2026 | #6 | 75.2 |
| W32 2026 | #5 | 75.5 |
| W31 2026 | #5 | 74.9 |
| W30 2026 | #6 | 71.1 |
Pitot Luxury Automotive Index
View the Index →Currently outside the Pitot Index® Top 10. Last appeared at #10 in W39 2026 with a published score of 66.0.
First Top 10 appearance
W30 2026
Highest position
#6
W33 2026
Top 10 appearances
8
of 12 published cycles
Cycles at #1
0
peak score 76.3 (W36 2026)
Ranking record — last 8 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W39 2026 | #10 | 66.0 |
| W38 2026 | #9 | 75.1 |
| W36 2026 | #7 | 76.3 |
| W34 2026 | #10 | 73.6 |
| W33 2026 | #6 | 75.1 |
| W32 2026 | #8 | 73.8 |
| W31 2026 | #9 | 74.3 |
| W30 2026 | #10 | 73.2 |