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Pitot Index® brand record

Lamborghini

Performance Automotive Luxury Automotive

In W46 2026, Lamborghini ranks 7th in the Pitot Performance Automotive Index with a published AI brand score of 73.9. That is down 1.4 on W45 2026; rank down from 6th. Its highest position is =6th (W30 2026), and it has been in the Top 10 in 17 of 17 published cycles.

In W46 2026, Lamborghini ranks 6th in the Pitot Luxury Automotive Index with a published AI brand score of 76.1. That is up 0.6 on W45 2026; rank up from 7th. Its highest position is 6th (W35 2026), and it has been in the Top 10 in 18 of 18 published cycles.

Head to head

Published AI brand score, all tracked industries
Performance Automotive7th · 73.9 Luxury Automotive6th · 76.1
65 69 74 78 W28 2026 W46 2026

W46 2026: Lamborghini reads 2.2 points higher in Luxury Automotive (76.1) than in Performance Automotive (73.9).

Score record — last 12 cycles, side by side
CyclePerformance AutomotiveLuxury Automotive
W46 202673.9 7th76.1 6th
W45 202675.3 6th75.5 7th
W44 202674.8 6th75.9 =6th
W43 202674.3 6th74.9 7th
W42 202673.6 7th74.6 7th
W41 202674.1 6th75.2 7th
W40 202674.4 6th75.6 =6th
W39 202666.0 8th69.6 7th
W38 202674.4 7th75.9 7th
W37 202673.7 7th73.6 =8th
W36 202676.7 =6th76.1 8th
W35 202675.9 6th76.4 6th

Pitot Performance Automotive Index

View the Index
Current rank
7th ▼ 1
from 6th in W45 2026
Published score
73.9
-1.4 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
=6th
W30 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 76.7 (W36 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20267th73.9
W45 20266th75.3
W44 20266th74.8
W43 20266th74.3
W42 20267th73.6
W41 20266th74.1
W40 20266th74.4
W39 2026 (flagged)8th66.0
W38 20267th74.4
W37 20267th73.7
W36 2026=6th76.7
W35 20266th75.9

Also in the Pitot Performance Automotive Index, W46 2026

Porsche1st · 82.0 BMW M2nd · 79.2 Ferrari3rd · 78.8 Mercedes-AMG4th · 77.6 Koenigsegg5th · 76.7 Bugatti6th · 74.3 McLaren8th · 72.3 Audi Sport9th · 71.2 Aston Martin10th · 65.0

Pitot Luxury Automotive Index

View the Index
Current rank
6th ▲ 1
from 7th in W45 2026
Published score
76.1
+0.6 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W28 2026
Highest position
6th
W35 2026
Top 10 appearances
18
of 18 published cycles
Cycles in 1st
0
peak score 76.4 (W35 2026)
W39 2026: flagged cycleW39 flagged W28 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20266th76.1
W45 20267th75.5
W44 2026=6th75.9
W43 20267th74.9
W42 20267th74.6
W41 20267th75.2
W40 2026=6th75.6
W39 2026 (flagged)7th69.6
W38 20267th75.9
W37 2026=8th73.6
W36 20268th76.1
W35 20266th76.4

Also in the Pitot Luxury Automotive Index, W46 2026

Porsche1st · 82.2 Rolls-Royce2nd · 81.6 Ferrari3rd · 80.4 Mercedes-Benz4th · 79.4 BMW5th · 77.4 Bentley7th · 75.2 Lexus8th · 74.8 Audi9th · 74.0 Land Rover10th · 69.2

About these figures

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